Digital PM - Reports from the floor at Ad Week, plus what the new Facebook metrics do and what do they mean for marketers

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list MaryLee Sachs on PR and social media at #AW8 [video] Mel Carson 05 October 2011, 2:26PM More insight from Advertising Week in New York. This time from MaryLee Sachs, author of The Changing MO of the CMO (How the Convergence of Brand and Reputation is Affecting Marketers ). Social media world statistics [infographic] Polly Becker 05 October 2011, 11:31AM A great inforgraphic here that details the top brands and people on Facebook, Twitter and Google+. It also has comparisons of different Facebook industries engagement rates with airlines and telecom firms coming top as well as stats on the top countries. Facebook Insights: what do the new metrics do and what do they mean for marketers? Alain Chuard 05 October 2011, 10:59AM The importance of social media to an overall marketing strategy is no longer in doubt. However, it's easy for brands to launch campaigns without ever really analysing the results and the behaviour of the target audience. In order to understand the behaviour of customers and users, it's essential that brands understand the true reach and impact of their communication on social networks. Twitter's ad team starts tweeting as it says 1,600 brands now advertising @gordonmacmillan 05 October 2011, 8:29AM With a large part of Twitter’s focus this year on generating revenues, Twitter has added a new official account to the list with the launch of the official @TwitterAds account as its advertising team begins to tweet. Ricky Gervais returns to 'pointless' Twitter and posts lots of pictures @gordonmacmillan 05 October 2011, 8:25AM Ricky Gervais who famously quit Twitter in January last year, as celebrities tend to do every now and again (Fry is quitting Twitter again), but has these last few days returned with a gusto. Randall Rothenberg from IAB at Advertising Week talks story telling [video] #aw8 Mel Carson 04 October 2011, 9:28PM Following my interview with Jonathan Mildenhall from Coca Cola here at Advertising Week yesterday, I managed to get 8 minutes with IAB US CEO Randall Rothenberg. In this video, we discuss the event, the world-class speakers, social media, how marketers are having to learn to use technology across multiple device experiences, and the art of story telling. Independent considers international paywall as it axes editions John Reynolds 04 October 2011, 2:48PM So The Independent and The Independent on Sunday is to axe its overseas editions, as it looks to cuts its cost base. Is this a surprise? On the face of it, no. The Guardian did the same thing in the Summer. Coke's Mildenhall on how to target consumers in this hyper-connected age #AW8 [video] Mel Carson 04 October 2011, 12:44PM I’m in New York right now reporting for Microsoft Advertising at Advertising Week which includes the IAB’s MIXX Conference. We managed to speak to Jonathan Mildenhall - VP, Global Advertising Strategy and Content Excellence – and chatted about his keynote which hinged around the notion of “Liquid and Linked”. How Twitter works to keep celebrities, politicians and the media tweeting @gordonmacmillan 04 October 2011, 11:43AM A good piece in New York Magazine taking a long in depth look at Twitter. There is a lot in it, but one really interesting angle is how Twitter works behind the scenes to keep the rich and the famous tweeting. As new iPhone day arrives a history of the iPhone [infographic] Polly Becker 04 October 2011, 9:26AM Much excitement today as the world waits for a fresh technologicial distraction as Apple prepares to unveil a new iPhone. Apple CEO Tim Cook will step on stage and either announce an iPhone 5, an iPhone 4S, or maybe even both. Latest jobs group account director > TTL WORK > ICONIC DRINKS BRAND Recruiter collectivo Salary Up to £65k plus flexi benefits Location Central London SENIOR ACCOUNT MANAGER - retail/telecoms - BTL agency - up to £38K Recruiter Judi Patton Salary up to £38K Location London Account Executive Recruiter Kaleidovision Salary £19-22K dep experience Location Hertford, Hertfordshire Brand Retail Marketing Manager Recruiter LEGO Company Salary Competitive Location Slough, Berkshire board director / managing partner > TTL > AUTOMOTIVE Recruiter collectivo Salary Up to £110k + excellent bens Location London PR Account Manager, Finance & Professional Services, London Recruiter Blue Skies Marketing Recruitment Salary £30000 - £40000 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders