Wednesday, 5 October 2011

Media PM - New Yeo Valley ad for X Factor, Primesight, Barb, The Conservatives

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Media PM Bulletin
 
 
 
*   Latest News
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The Churned: to perform on Yeo Valley's X Factor music video ad
Yeo Valley prepares X Factor campaign with 'boy band' Churned
Arif Durrani, 05 October 2011

Yeo Valley, the organic diary brand made famous by its rapping farmers...

  
Hairy Bikers: Primesight staff helped motorcyle duo reach 1.9m TV viewers
Primesight and Saatchi & Saatchi X help 'The Hairy Bikers' to 1.9m viewers
Maisie McCabe, 05 October 2011

Primesight, the outdoor media owner, together with Saatchi & Saatchi X employees,...

  
TV viewing: Barb seeks cross-industry input on audience measurement
Barb seeks cross-industry contribution to TV measurement
Maisie McCabe, 05 October 2011

Barb, the TV audience measurement body, has invited the TV industry to...

  
David Cameron: the Prime Minister appears on the TV charity appeal
Tories give up party political broadcast slot for East Africa
Maisie McCabe, 05 October 2011

The Conservatives will become the first political party to give up a...

  
*   Also in the News
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Channel 5 'Foxy Knoxy: Would Ya?' programme pulled
Mark Banham, 05 October 2011
Online adspend hits £2.3bn as entertainment drives growth
Sarah Shearman, 05 October 2011
Ian Dowds leaves Specific Media
Maisie McCabe, 05 October 2011
AOL replaces Walletpop and DailyFinance with AOL Money
Sarah Shearman, 05 October 2011
 
 
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