Tuesday, 4 October 2011

Marketing Daily - British Gas set to modernise brand identity with 'green' logo; plus Muller, PepsiCo, Pantene, and Pot Noodle

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Breaking news from Marketing
 
Breaking news from Marketing October 2011
 
Latest News
 
British Gas set to modernise brand identity
Matthew Chapman,
04 October 2011
 

British Gas is to change its visual identity for the first time...

British Gas: new logo features green colouring
 
 
PepsiCo invests in tech start-ups to increase innovation
Nicola Clark,
04 October 2011
 

PepsiCo is increasing its investment in emerging digital technology by partnering 10...

PepsiCo: invests in tech start-ups
 
 
Müller recruits cartoon characters for £20m campaign
John Reynolds,
04 October 2011
 

Müller Dairy is to roll out a £20m brand campaign featuring famous...

Müller: ads will star Yogi Bear, the Mr Men characters, and Muttley
 
 
Pantene signs Liv Tyler for relaunch
Nicola Clark,
04 October 2011
 

Procter & Gamble have signed up actress Liv Tyler as the new...

Liv Tyler: signed up as the new face of Pantene
 
 
M&S poaches New Look ecommerce boss McBrien
Sarah Shearman,
04 October 2011
 

Marks & Spencer has hired New Look's ecommerce director Dom McBrien to...

M&S: 'the date' autumn 2011 TV campaign
 
 
Pot Noodle changes tack with WAG ads
John Reynolds,
04 October 2011
 

Unilever is refocusing attempts to promote its Pot Noodle snack brand to...

Pot Noodle: new ads use
 
 
Kraft plots global Trident brand campaign
Rachel Barnes,
04 October 2011
 

Kraft is plotting a unified global "big brand" campaign for Trident early...

Trident: hires Saatchi & Saatchi to global ad account
 
 
 
Also in the News
 
Turner rolls out 'social cinema' Facebook app
Sarah Shearman,
04 October 2011
 
Price comparison start-up hires Zurich marketer Corfield
Sarah Shearman and Gemma Charles,
04 October 2011
 
Coast, Oasis and Warehouse pledge 90-minute delivery
Matthew Chapman,
04 October 2011
 
 
 
Blogs
 
 
BrandMAX: Keeping an eye on all brand elements
Alex Brownsell
 

Amid the talk of how to shape the perfect brand, it fell to BMW’s UK...

 
 
Are you being paid enough?
Nicola Clark
 

Take a look at the person sitting next to you. The chances are you know...

 
 
Why M&S needs fashion bloggers
Nicola Clark
 

Are you hands hovering anxiously above your keyboard right now? Is your desire to shop...

 
 
Rewarding Intelligence
Helen Edwards
 

I have just taken two days out of the office to take part in the judging of the annual Account...

 
 
Slick new Halifax ads risk hitting the wrong notes
Alex Brownsell
 

That Halifax was re-launching its brand proposition with a series of TV ads featuring...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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