Tuesday, 4 October 2011

Digital AM - PepsiCo, M&S, Facebook, Fetch, eBay, Coors, Swinton

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Digital AM
Latest news
PepsiCo invests in tech start-ups to increase innovation
PepsiCo invests in tech start-ups to increase innovation
by Nicola Clark
04 October 2011, 08:30AM
PepsiCo is increasing its investment in emerging digital technology by partnering 10 start-ups, which it plans to use to drive marketing innovation across its portfolio of brands.
M&S poaches New Look ecommerce boss McBrien
M&S poaches New Look ecommerce boss McBrien
by Sarah Shearman
04 October 2011, 10:21AM
Marks & Spencer has hired New Look's ecommerce director Dom McBrien to be its new multichannel trading director as the high-street retailer continues its multichannel sales drive.
Facebook UK revenues rocket 54% in 2010
Facebook UK revenues rocket 54% in 2010
by Arif Durrani
04 October 2011, 08:30AM
Facebook UK Limited has reported a 54% lift in revenues and a 38% rise in pre tax profits for the year ending 31 December 2010.
Fetch Media buys planning and buying firm Lucidity Mobile
Fetch Media buys planning and buying firm Lucidity Mobile
by Matthew Chapman
04 October 2011, 12:21PM
Full service mobile agency Fetch Media has acquired London-based mobile planning and buying specialist Lucidity Mobile for an undisclosed sum.
EBay launches A/W fashion campaign
EBay launches A/W fashion campaign
by Sara Kimberley
04 October 2011, 09:10AM
EBay is unveiling a new campaign to promote autumn/winter season clothes across its Fashion Outlet.
Van Damme in icy comeback for latest Coors ad
Van Damme in icy comeback for latest Coors ad
by Sara Kimberley
04 October 2011, 10:54AM
Molson Coors brand Coors Light is launching the second phase of its social media campaign featuring action man Jean Claude Van Damme.
Price comparison start-up hires Zurich marketer Corfield
Price comparison start-up hires Zurich marketer Corfield
by Sarah Shearman and Gemma Charles
04 October 2011, 08:30AM
The owner of UK insurance broker Swinton has hired former Zurich marketer Peter Corfield as marketing director for its yet-to-be-named price- comparison website.
Also in the news
Eurostar and Electronic Arts roll out UK promoted tweets
by Sarah Shearman, 03 October 2011, 04:36PM
Zeebox calls in TVC to promote integrated TV app
by Sara Luker, 03 October 2011, 05:22PM
Zenith downgrades global ad forecast amid fears of double-dip recession
by Arif Durrani, 03 October 2011, 04:40PM
Cautious Sorrell needs to factor in 'Super Bowl, Super Social'
by Arif Durrani, 03 October 2011, 11:28AM
From the blogs
Sharing is a Social currency
Ivan Clark
04 October 2011, 4:26PM
RIGHT PROBLEM=RIGHT BRIEF
Dave Trott
04 October 2011, 3:13PM
'Sun on Sunday' moves closer as News International goes on hiring spree
@gordonmacmillan
04 October 2011, 3:10PM
How Twitter works to keep star celebrities, politicians and the media tweeting
@gordonmacmillan
04 October 2011, 11:43AM
As new iPhone day arrives a history of the iPhone [infographic]
Polly Becker
04 October 2011, 9:26AM
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