The Wall > Independent mulls international paywall, Coke's Mildenhall on how to target consumers, how Twitter keeps celebs tweeting

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Independent considers international paywall as it axes editions John Reynolds 04 October 2011, 2:48PM So The Independent and The Independent on Sunday is to axe its overseas editions, as it looks to cuts its cost base. Is this a surprise? On the face of it, no. The Guardian did the same thing in the Summer. Coke's Mildenhall on how to target consumers in this hyper-connected age #AW8 [video] Mel Carson 04 October 2011, 12:44PM I’m in New York right now reporting for Microsoft Advertising at Advertising Week which includes the IAB’s MIXX Conference. We managed to speak to Jonathan Mildenhall - VP, Global Advertising Strategy and Content Excellence – and chatted about his keynote which hinged around the notion of “Liquid and Linked”. How Twitter works to keep celebrities, politicians and the media tweeting @gordonmacmillan 04 October 2011, 11:43AM A good piece in New York Magazine taking a long in depth look at Twitter. There is a lot in it, but one really interesting angle is how Twitter works behind the scenes to keep the rich and the famous tweeting. As new iPhone day arrives a history of the iPhone [infographic] Polly Becker 04 October 2011, 9:26AM Much excitement today as the world waits for a fresh technologicial distraction as Apple prepares to unveil a new iPhone. Apple CEO Tim Cook will step on stage and either announce an iPhone 5, an iPhone 4S, or maybe even both. If Yahoo!'s alliance with ABC sounds familiar; that's because it is familiar Andrew Mccormick 03 October 2011, 4:12PM Today’s announcement that Yahoo! and ABC News are to work together to deliver news has a familiar ring to it. That’s because the two companies set up a remarkably similar alliance back in December 2000. An infographic history of Twitter [infographic] Polly Becker 03 October 2011, 12:37PM Twitter is a little over five years old and has racked up some landmarks along the way. This infographich nice details some of those moment and all the key numbers you need to know. Huffington Post tops one billion page views for the first time @gordonmacmillan 03 October 2011, 11:35AM What a mile stone. The Huffington Post Media has reported today that it has topped one billion page views and 37 million unique monthly users. The 37m unique monthly users, however, puts it behind the MailOnline, which earlier this year saw its unique visitors rise to 39,635,000. Open Source - When your free ride is charging you Katrin Jaehnke 03 October 2011, 11:30AM When listening to the presentation of a partner at last week's e-Commerce Expo in Paris, my attention was caught by this sentence: "If someone does not want to pay for a professional solution for conversion, we implement Open Source." This made me ask myself: is this solution really just about money? On the one hand if it is an issue of cost, one could easily say that Open Source is free, and costs nothing - but is this really the case? Seven secrets of compelling branded online content for kids Steve Richards 03 October 2011, 10:55AM Two major online worlds for children have launched this year: Pottermore, an extension of the Harry Potter franchise; and Horrible Histories, Scholastic's virtual environment based on the books of the same name (disclosure - Horrible Histories® is a client of ours). Children's worlds are big business. They are a chance for brands and IP owners to connect with young people - both to encourage children to read or learn, and to tap into new revenue streams. Spotify gains one million new Facebook users after f8 @gordonmacmillan 03 October 2011, 9:02AM There was much talk last week about how Spotify potentially risks a backlash as it insists new users must have a Facebook account. However, a week after that and the other changes comes news that Spotify has gained one million new monthly active Facebook-integrated users since Facebook’s f8 conference. Latest jobs Brand Retail Marketing Manager Recruiter LEGO Company Salary Competitive Location Slough, Berkshire Account Executive Recruiter Kaleidovision Salary £19-22K dep experience Location Hertford, Hertfordshire Account Executive Recruiter Blue Skies Marketing Recruitment Salary £14000 - £17000 per annum Location Warwickshire SENIOR ACCOUNT MANAGER - retail/telecoms - BTL agency - up to £38K Recruiter Judi Patton Salary up to £38K Location London Account Executive Recruiter Blue Skies Marketing Recruitment Salary £2400 - £17000 per annum Location Birmingham Media Planning Client Director Recruiter Lipton Fleming Salary £85000 - £90000 per annum + benefits Location London  Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders