| | | | Dog Digital launch Facebook apps for T in the Park | | 01 July 2013, 9:44AM |  While many people are still recovering from Glastonbury this weekend, at Dog Digital they’re ready and raring to go to Scottish festival, T in the Park. In fact, they are so excited about the festival that they’ve launched not just one, but two, Facebook applications to celebrate the festival.
| | | | Say hello to simple and seamless display advertising | | 01 July 2013, 9:36AM |  What was that age-old saying? Too many cooks spoil the broth. For many, this sage proverb sums up one of the greatest challenges faced in the display advertising industry today. In the past, the process of getting an online advert in front of a consumer has always been a people process. Yet, as the maxim warns us, the more people involved in a system, the more complex it becomes. When a single advert has to be run through a stack of people from the advertiser, to the media planner, to the publisher, inconsistency is bound to plague a campaign.
| | | | Marketing lessons from psychopaths | | 28 June 2013, 10:30AM |  Like millions of you, I've been reading about the psychopaths in our midst. A slew of books posit the theory that roughly one in every 100 of us scores extremely highly in diagnostic checklists of certain personality traits - highly enough to be identified as a card-carrying psychopath.
| | | | Metro editor Linda Grant reveals how newspapers benefit from Twitter | | 28 June 2013, 9:20AM |  We are probably all familiar with enhancing our television viewing experience by watching what people are saying about it on Twitter at the same time - and broadcasters now harness this habit for benefit. But newspapers are also getting in on the act. Linda Grant, editor of UK-wide morning freesheet Metro, has said that they use Twitter to find out what readers are thinking, and that it contributes to the bottom line.
| | | | Planes, trains and automobiles: how tech is changing travel | | 28 June 2013, 9:11AM | 
Our colleagues travelled back from Cannes with horror stories of delays and passport control. But what if they (and you) didn't have the ubiquitous travel gripes? ClipAir in Switzerland envisages a hassle-free world where you get on your train to the airport and then on arrival they just clip/unclip your carriage to the underside of a plane (pictured). By thinking about the relative ease of trains for transporting both goods and passengers, they've created a potentially game-changing new concept.
| | | | Is the cookie uproar just a storm in a tea cup? | | 28 June 2013, 9:10AM |  From brands to retailers to publishers, online marketers have gone from denial to acceptance as they face up to the slow demise of the cookie. Yet the reality is it is a good thing. Cookie-based marketing is an incredibly blunt tool in a time when finesse is required - and one that consumers increasingly resist.
| | | | Petition websites and digital campaigning: are the 'zombies' here to stay? | | 27 June 2013, 10:20AM |  Which organisation most riles politicians? One of the big banks? Bob Crow's RMT trade union? Well according to a recent private poll of MPs, it's actually the petition website 38 Degrees.
The site, which operates by sending thousands of identical emails to politicians in support of progressive causes, has caused a backlash among MPs. The Lib Dem Lord Tyler described it as a "rent a mob" and the then Health Minister Simon Burns MP branded their members "almost zombie like". (This led to a horde of 92,000 members emailing the Minister to explain that they were not, in fact, zombies.)
| | | | | | | 'Brand is still King' - patents can be a distraction | | 27 June 2013, 8:30AM |  The ‘NOT SO SECRET E-COMMERCE ENTREPRENEUR’ continues… I do not know if Angry Birds, Moshi Monsters and The Sims have patents attached to them or not.
Either way I bet their rip roaring success is down more to the 'traditional virtues' of brand building - rather than a complex set of inventive digital coding steps. I say this because from time to time I get asked if I have any patents attached to the design of the AMANO Tongue Cleanser. The precise answer I give (after a slow intake of breathe) depends on how much I believe the questioner's mind is set to 'receive mode'.
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