Digital AM - Brand Republic Digital Awards, Newcastle Brown Ale, Lego, Evian, Apple

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Lowe Profero wins the Grand Prix at the Brand Republic Digital Awards by Staff 04 June 2014, 09:58AM Lowe Profero picked up the Grand Prix at the BR Digital Awards for their 'Primania' work for Primark, at last night's event held at Troxy, East London. Newcastle Brown Ale offers US population $1 bribe to follow it on Twitter by Ben Bold 04 June 2014, 11:00AM "Do you like money? Do you have a Twitter account?" asks an ad running in the US for Newcastle Brown Ale. If the answer to both is "yes", then the first 50,000 people who follow the brand on Twitter will be paid a dollar each. #noshittyphotos and other stories in the quest for authenticity by Loulla-Mae Eleftheriou-Smith 04 June 2014, 11:06AM Consumers are constantly polishing the image of themselves in the real world in order to post it in the online world, but they still expect brands to be authentic, says Heather Cork, North American vice-president of the Future Foundation. A shy mixel named Seismo stars in Lego's first Vine and Instagram videos by Matthew Chapman 04 June 2014, 11:30AM Seismo, a shy "mixel" with a penchant for stomping, is the star of Lego's first Vine and reappears alongside Flain to battle off the evil nixels in the toy maker's first Instagram video. Are Evian's online videos leaving the rest of its social presence in the dust? by 04 June 2014, 08:00AM While brands are seemingly throwing cats into their ads like there's no tomorrow, to catch the social-media "kitty buzz", fewer have gone big on babies. Perhaps they have been deterred by Evian's domination of the field. What Apple's WWDC 2014 means for agencies by Lea Simpson 03 June 2014, 03:00PM Following Apple announcing a raft of software innovations at its Worldwide Developers Conference, Lea Simpson, the strategy director at digital agency TH_NK, gives her thoughts on the changes. Brands must 'relinquish control' and let consumers feel in charge by Loulla-Mae Eleftheriou-Smith 04 June 2014, 10:15AM Brands should "relinquish some of their control" to make consumers feel more in charge, if they want to properly collaborate with their audience, the Future Foundation's managing director Meabh Quoirin has said. Latest jobs Marketing Coordinator - SNTV Recruiter IMG Productions Salary Depending on experience Location Uxbridge, London (Greater) Marketing Manager Recruiter Stopgap Salary £30000 - £40000 per annum Location South East England Account Manager Recruiter Purple Consultancy Salary £28000 - £32000 per annum Location London (Central), London (Greater) Online Marketing Manager Recruiter Jamie Miller Marketing Recruitment Salary Up to £40,000 + Benefits + Fantastic Working Environment Location Surrey / London (Central), London (Greater) Senior Account Executive Recruiter Purple Consultancy Salary £22000 - £25000 per annum Location London (Central), London (Greater) Agency Account Manager (Outdoor) Recruiter Lipton Fleming Salary £30000.00 - £35000.00 per annum + 25% bonus Location London (Central), London (Greater) From the blogs Would Bacon have used Sutro or Sierra? Jeremy Garner 04 June 2014, 10:30AM A new Google logo, but what's in a redesign? Matt Bennett 04 June 2014, 8:56AM Digital publishing and the art of achieving audience loyalty Nina Gilbert 03 June 2014, 10:35AM Personalisation - the new solution for modern marketers Neil Capel 03 June 2014, 10:05AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders