Marketing Daily - Tesco makes Jill Easterbrook top marketer + Kellogg, Three and Flybe

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Marketing Daily Bulletin , 03rd June 2014

Tesco makes Jill Easterbrook top marketer as Matt Atkinson becomes head creative Kellogg, McDonald's and Chewits under fire for online marketing to children Three removes 'sexist' WAG zones from its stores after World Cup gimmick backfires 'We should be telling our tech to F-off,' claims futurologist Brands set to pay £400k for World Cup TV ad spots, if England reach knockout stages Why brands must be quick on their feet to secure a World Cup winner this summer Global creative hotspots: Asia Global creative hotspots: Australasia 'Cold, scary and totally awesome': Why brands need to strike out into unknown waters Here's to brave marketers who get brave ideas across the line Guanxi Dreams: what you can learn from China's TaoBao Apple ups stakes in Google war by taking on healthcare and smart homes at WWDC Pete Markey on joining the Post Office, Gok Wan and swimming with sharks Only the human touch can turn big data into customer intimacy Flybe hires easyJet marketer Martin Smith to lead turnaround plan     ADVERTISEMENT Multi-Screen Video Advertising - YuMe.com   Multi-Screen Video Advertising. Compliment your TV buy with a multi-screen campaign delivering your audience on every screen at scale with YuMe's data science-driven audience targeting. YuMe, The Science Behind Influence. Find out more!       JOBS BOARD Head of Marketing , The BB GroupUp to 40k , London (South), London (Greater) Account Manager , Brand & DeliverBetween £26,000 - £30,000 per annum , London (Central), London (Greater) / London (East), London (Greater) Senior brand manager - Sports drinks , Jarlett de Grouchy£40000 - £50000 per annum + car + bonus , South East England Insight & Planning Manager , Ball & Hoolahan£55,000 per annum , London (Central), London (Greater) Biddable Account Manager , Ultimate Asset£35000 - £42000 per annum + Company Benefits , London (Central), London (Greater)

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