Campaign Daily Fix - Luis Suárez, World Cup, Facebook, Best Specsaver ads, Dave Trott blog, Publicis Groupe, Cannes

 

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Mattessons makes Luis Suárez a tempting offer by James Swift, 01 July 2014, 09:33AM Mattessons has published ads offering Luis Suárez a job as an official meat taster, after the Uraguayan footballer yesterday (30 June) apologised for biting an opponent during a World Cup match. Six pitch lessons from the Brazil World Cup by Melanie Portelli, 01 June 2014, 08:42AM Melanie Portelli, the marketing director of Now, explains what she has learnt about the similarities between football and agency new business during the World Cup. Why Facebook's 'emotional' research should be a wake-up call by Chris Jefford, 01 July 2014, 10:34AM Chris Jefford, the co-founder and strategy director of Hometown London, explains why the furore around Facebook's "emotional" research should be a wake-up call to agencies. Top 10 creative Specsavers ads by Sara Kimberley, 30 June 2014, 03:00PM After Specsavers quickly reacted to the footballer Luis Suárez biting Italy's Giorgio Chiellini in a World Cup game with a tactical Twitter ad, Campaign takes a look at some of the optician's best ads. Dave Trott: The real, real media by Dave Trott, 01 July 2014, 08:28AM In 2001 the twin towers collapsed. Mobile to rocket to 40% of UK adspend by 2018 by Louise Ridley, 01 July 2014, 11:57AM UK mobile adspend is set to double this year to £2 billion and will represent 39.1 per cent of total adspend by 2018, according to research from eMarketer. 2014: Time for social media to grow up already by Eric Weaver, 01 July 2014, 09:21AM Eric Weaver, the chief social officer for the G14 region at IPG Mediabrands, explains how and why IPG Mediabrands has developed a solution to prove the value of social media. Jonathan Durden launches Fresh & Dry Balls mission by Maisie McCabe, 01 July 2014, 11:37AM Jonathan Durden, the co-founder of PHD, has launched a male grooming brand called Below the Belt, (BTB), with Geoff Percy, the former chief executive of Simple Health & Beauty. Publicis Groupe launches Roar digital agency by Maisie McCabe, 01 July 2014, 09:41AM Publicis Groupe has launched a full-service digital agency called Roar, which will bring together strategy, creative, user experience, media and analytics Cannes is no longer about creativity by Matthew Bull, 30 June 2014, 01:39PM Matthew Bull, the founder of The Bull White House explains why he believes Cannes is no longer about creativity. Goodstuff wins RateSetter media account in booming P2P lending sector by Louise Ridley, 30 June 2014, 01:24PM RateSetter, the peer-to-peer (P2P) lending service, has appointed Goodstuff Communications as its strategic media partner after a three-way pitch. Latest Work Always "#LikeAGirl" by Leo Burnett 30 June 2014, 09:57AM The feminine-hygiene brand Always has released a campaign about the negative connotations of saying someone does something "like a girl". Leo Burnett s Chicago, London and Toronto offices, as well as Holler, collaborated on the campaign, which is rem... Dior Couture "secret garden III" by Christian Dior 30 June 2014, 07:42AM The fashion house Christian Dior has released a new brand film. It shows three models running through the Palais de Versailles gardens as Depeche Mode s Strange Love plays in the background. Inez Vinoodh directed the spot through The Collective S... Virgin Mobile USA "catsies" by Mother New York 27 June 2014, 03:50PM Bringing together the two most popular things on the internet cats and selfies is a no-brainer, according to Virgin Mobile USA s new campaign promoting its Samsung Galaxy S5 deals. Mother created the humorous spot, which follows a group of people... Also in the news Shortlist Media closes Never Underdressed putting 14 staff at risk by Louise Ridley, 01 July 2014, 11:03AM M&S expands top marketing role to help business 'move with pace, simplicity and speed' by Loulla-Mae Eleftheriou-Smith, 01 July 2014, 12:14PM Tech City UK chief: Why Britain is the new digital frontier by Gerard Grech, 01 July 2014, 12:00PM Sponsorship opportunities on truTV general entertainment channel, provided by Turner Media Innovations by getmemedia, 01 July 2014, 11:00AM P&G signals the end of 'marketing' with major restructure by Loulla-Mae Eleftheriou-Smith, 01 July 2014, 10:52AM Latest Jobs Brand Director £60000 - £70000 per annum + benefits, London (Central), London (Greater) Graphic Designer/Marketing Executive £25000 - £30000 per annum, Surrey Account Director - Retail, Film & Print to £45k £35000 - £45000 per annum, London (Central), London (Greater) Marketing Manager £38000 - £41000 per annum, London (Central), London (Greater) Commercial Insight Executive £24000 - £26000 per annum, London (Central), London (Greater) More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.