Media AM - UK mobile adspend, RateSetter, Jonathan Durden, Shortlist Media, Media Week Awards

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01st July 2014

Mobile to rocket to 40% of UK adspend by 2018 UK mobile adspend is set to double this year to £2 billion and will represent 39.1 per cent of total adspend by 2018, according to research from eMarketer. Goodstuff wins RateSetter media account in booming P2P lending sector RateSetter, the peer-to-peer (P2P) lending service, has appointed Goodstuff Communications as its strategic media partner after a three-way pitch. Jonathan Durden launches Fresh & Dry Balls mission Jonathan Durden, the co-founder of PHD, has launched a male grooming brand called Below the Belt, (BTB), with Geoff Percy, the former chief executive of Simple Health & Beauty. Shortlist Media closes Never Underdressed putting 14 staff at risk Shortlist Media, the publisher of Shortlist and Stylist magazines, is closing its Never Underdressed fashion website, putting 14 staff at risk of redundancy. Twitter's UK leader: Media Week Awards 2014 captures 'thrilling evolution' of market Final entries for this year's Media Week Awards, the biggest night of the year for the British media industry, must be submitted by Thursday (3 July) to qualify. Mattessons makes Luis Suárez a tempting offer Mattessons has published ads offering Luis Suárez a job as an official meat taster, after the Uraguayan footballer yesterday (30 June) apologised for biting an opponent during a World Cup match. 2014: Time for social media to grow up already Eric Weaver, the chief social officer for the G14 region at IPG Mediabrands, explains how and why IPG Mediabrands has developed a solution to prove the value of social media. Publicis Groupe launches Roar digital agency Publicis Groupe has launched a full-service digital agency called Roar, which will bring together strategy, creative, user experience, media and analytics Boots' Elizabeth Fagan on innovation, international growth, young marketing talent and Mo Farah The past month has been a bit of a whirlwind. From one of the biggest Boots UK launches for seven years to running with Mo Farah, I could never say my job doesn't involve a bit of everything. HuffPost's Maymann sets sights on world domination The Huffington Post's chief executive believes its alternative business model will keep the brand ahead of traditional publishers. By Arif Durrani. The judge's verdict on this year's Media Lions As Mark Creighton discovered while sitting on the Cannes Media jury, simplicity is so often at the heart of the best work. How the excitement of a child won hearts and minds for media on the Croisette Once again, this year's pulsating Cannes Lions festival defied any single definition. Many worlds collided along the Croisette, as tech meshed with celebrity, salesmen with creative and producers with data-crunchers. Cannes looks to science for cutting-edge thinking From astrophysics to GNR to 'human augmentation', science is playing an increasing role in creativity. By David Benady. Ikea's lawyers show that overly protecting a brand can be bad for business One of the things I liked about being a planner was seeing inside businesses - and that almost universal realisation that what everyone thought they were good at wasn't the real key to their success. What Nike is really good at is procurement. What Honda is really good at is culture. What Lego is really good at is manufacturing. That kind of thing. Is Instagram a good place for advertising? The image-sharing platform needs to attract ad revenue while not putting off its large user base, David Benady writes. Latest blogs In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins Heading the elephants off at the pass I attended a conference this week where the thorny topic of ad blocking received significant airtime. And no wonder, given what we heard. What's in a name? Why Techmedia is now Purch Antoine Boulin, president, media at Purch, explains the reasoning behind the group's recent rebranding. Don't interrupt: publish The priorities of brands and agencies are changing in a content-driven world, says Tim Hipperson, the former chief executive of G2 Joshua and ZenithOptimedia.

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