| Europe: Verify or die | | Donald Hamilton | | 01 July 2014, 10:50AM |  The IAB has recently released a set of UK Viewable Impressions standards to offer guidance and greater accountability for advertisers. These mirror guidelines released in the US at the beginning of April, following extensive collaboration between IAB UK and IAB US to agree common transatlantic standards, ensuring consistency across both markets.
| | | | Digital shift shakers - CMOs gaining ground in the board room | | The Wall | | 01 July 2014, 10:25AM |  IT research company Gartner predicts that chief marketing officers (CMOs) will be spending more on IT than the chief technical officer by 2017.
In the past, a digital brief to create a brand's new website would rest in the hands of the technical team, but CMOs are becoming more powerful with many gaining a growing share of the IT budget.
| | | | The dawn of the age of interaction | | Joe Evea | | 01 July 2014, 9:58AM |  Channel 4 viewers who sat down to watch the network premiere of The Hunger Games recently were rewarded with exclusive footage from the upcoming Dawn of the Planet of the Apes movie. The three-minute trailer took over the whole of the first ad break before viewers were asked to take to Twitter to vote on what they'd like to see next...
| | | | Apple's HomeKit and HealthKit explained | | Joe Vito De Luca | | 30 June 2014, 1:34PM |  There were two big announcements at this year's Apple Worldwide Developers Conference and unusually neither of them concerned new hardware, instead the focus was on software.
Chief amongst these were HomeKit, a framework to enable the control of multiple smart home apps via one central iOS app, and HealthKit, a developer tool that allows all health and fitness apps to share their data with the new health app, as well as each other. As the iPod and iPhone did before, these technologies are set to revolutionise the way people go about their day-to-day lives and anticipate the next phase in technology, the Internet of Things.
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