Latest news | | | | | | Yahoo's board has dismissed chief executive Carol Bartz, claiming it wants to return the company to growth and innovation. | | | | | | | Phones4U has been criticised by the ad watchdog for "mocking and belittling" Christianity in a national press campaign that featured a winking Jesus and the headline "miraculous deals". | | | | | | | Twitter is finalising the brand partners for its UK-targeted ads, in time for the scheme's launch in October. | | | | | | | Colgate is including social media in its annual Oral Health Month marketing campaign for the first time, in a drive to promote good oral health care. | | | | | | | Supermarket chain Aldi has escaped censure after several members of the public complained that its television ad featuring a woman who likes gin made a joke of alcoholism. | | | | | | | Price-comparison website Moneysupermarket.com plans to use its marketing to present itself as a 'big brand', in a drive to gain a long-term advantage in the sector. | | | | | | | Costa Coffee has overtaken McDonald's as the nation's third-biggest food and drink chain based on number of branches, according to the Whitbread-owned chain. | | | | | | | Financial-services brand Legal & General is looking to present a more personable positioning to consumers and differentiate itself from competitors. | | | | | | | Detergent brand Ariel rigged up a jam wielding robot controlled via an open Facebook page to prove the stain-busting power of its soap powder in a unique 'aim, stain and win' "live gaming experience". | | | |
Working the new creative model | Intelligence | | | | | | The Aegis Group chief executive plans to help clients by focusing the company on media and digital, Katherine Levy finds. | | | | | | | 'Corporate trade' seems to have cleaned up its image, Alasdair Reid says. | | | | | | | The founder of Rise and Polestar has now hooked up with Mindshare. | | | | | | | With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits, writes James Torr, director at Ipsos MORI. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | | | Marketing Manager UK | Recruiter Major Players | Salary £40000 - £50000 per annum | Location City of London | | | | | |
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