Wednesday, 7 September 2011

Breaking news from Brand Republic - Carol Bartz, Phones4U, Twitter, Colgate, Aldi

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Latest news
Yahoo seeks new chief executive after sacking Bartz
Yahoo seeks new chief executive after sacking Bartz
by Daniel Farey-Jones
07 September 2011, 09:25AM
Yahoo's board has dismissed chief executive Carol Bartz, claiming it wants to return the company to growth and innovation.
Phones4U slammed for 'mocking' Christians
Phones4U slammed for 'mocking' Christians
by Matthew Chapman
07 September 2011, 12:01AM
Phones4U has been criticised by the ad watchdog for "mocking and belittling" Christianity in a national press campaign that featured a winking Jesus and the headline "miraculous deals".
Twitter UK ads on course for October launch
Twitter UK ads on course for October launch
by Sarah Shearman
07 September 2011, 08:00AM
Twitter is finalising the brand partners for its UK-targeted ads, in time for the scheme's launch in October.
Colgate promotes oral health with £1m marketing push
Colgate promotes oral health with £1m marketing push
by Sarah Shearman
07 September 2011, 09:14AM
Colgate is including social media in its annual Oral Health Month marketing campaign for the first time, in a drive to promote good oral health care.
Aldi fends off alcoholism complaints
Aldi fends off alcoholism complaints
by Matthew Chapman
07 September 2011, 08:57AM
Supermarket chain Aldi has escaped censure after several members of the public complained that its television ad featuring a woman who likes gin made a joke of alcoholism.
Moneysupermarket.com aims for 'big brand' behaviour with ads
Moneysupermarket.com aims for 'big brand' behaviour with ads
by Alex Brownsell
07 September 2011, 08:30AM
Price-comparison website Moneysupermarket.com plans to use its marketing to present itself as a 'big brand', in a drive to gain a long-term advantage in the sector.
Costa overtakes McDonald's to become number three chain
Costa overtakes McDonald's to become number three chain
by John Reynolds
07 September 2011, 09:30AM
Costa Coffee has overtaken McDonald's as the nation's third-biggest food and drink chain based on number of branches, according to the Whitbread-owned chain.
Legal & General targets consumers with personable brand
Legal & General targets consumers with personable brand
by Alex Brownsell
07 September 2011, 08:30AM
Financial-services brand Legal & General is looking to present a more personable positioning to consumers and differentiate itself from competitors.
Appointment to view: Ariel spreads jam across Stockholm Central Station
Appointment to view: Ariel spreads jam across Stockholm Central Station
by Sarah Johnson
07 September 2011, 08:47AM
Detergent brand Ariel rigged up a jam wielding robot controlled via an open Facebook page to prove the stain-busting power of its soap powder in a unique 'aim, stain and win' "live gaming experience".
Think BR

Helen Edwards on Branding: The inside track

A brand's own employees can serve as the best focus group of all, as Apple's success has shown.



Working the new creative model

Intelligence
Buhlmann realigns Aegis to play to its strengths
Buhlmann realigns Aegis to play to its strengths
by Katherine Levy
01 September 2011, 08:00AM
The Aegis Group chief executive plans to help clients by focusing the company on media and digital, Katherine Levy finds.
All About...Barter
All About...Barter
by Alasdair Reid
01 September 2011, 06:00AM
'Corporate trade' seems to have cleaned up its image, Alasdair Reid says.
Media Lifeline: Simon Mathews
Media Lifeline: Simon Mathews
by Staff
01 September 2011, 08:00AM
The founder of Rise and Polestar has now hooked up with Mindshare.
How the business elite use digital
How the business elite use digital
by James Torr
30 August 2011, 08:00AM
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits, writes James Torr, director at Ipsos MORI.
Also in the news
News International unveils a 'more innovative' marketing structure
by Arif Durrani, 06 September 2011, 09:28PM
News International confirms commercial restructure
by Mark Banham, 06 September 2011, 04:47PM
'Inconceivable' that James Murdoch did not know about wider hacking
by Maisie McCabe, 06 September 2011, 04:50PM
Commercial leaders on block as News Int prepares to axe 110 roles
by John Reynolds, 06 September 2011, 01:16PM
Topman makes first foray into Facebook commerce
by Sarah Shearman, 06 September 2011, 10:49AM
From the blogs
Fru Hazlitt faces toughest challenge yet
Jeremy Lee
07 September 2011, 3:24PM
HORSES FOR COURSES
Dave Trott
06 September 2011, 4:03PM
Carlsberg?Probably the worst lager commercials in the world
Ian Darby
05 September 2011, 10:17PM
Obama, Gaddafi and Disability 'disgrace' in the UK
A Different Hat
05 September 2011, 2:50PM
Here's a nettle. grab it.
Steve Henry
05 September 2011, 12:38AM
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