Tuesday, 6 September 2011

Breaking news from Brand Republic - M&S, Reckitt Benckiser, Twitter, Tesco, CBS

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Latest news
M&S hires brand chiefs to lead revival strategy
M&S hires brand chiefs to lead revival strategy
by Gemma Charles
06 September 2011, 08:30AM
Marks & Spencer has made four high-profile marketing appointments as part of chief executive Marc Bolland's plan to reinvigorate its clothing and homewares lines.
Reckitt Benckiser unites health brands in £10m ad drive
Reckitt Benckiser unites health brands in £10m ad drive
by Loulla-Mae Eleftheriou-Smith
06 September 2011, 08:30AM
Reckitt Benckiser (RB) is launching a £10m marketing push that combines its Lemsip, Strepsils and Meltus brands for the first time.
Twitter bolsters UK team with five sales and marketing recruits
Twitter bolsters UK team with five sales and marketing recruits
by Sarah Shearman
06 September 2011, 09:05AM
Twitter is stepping up its push into the UK with the appointment of a sales and marketing team for its London office.
Tesco ends Race for Life headline sponsorship
Tesco ends Race for Life headline sponsorship
by John Reynolds
06 September 2011, 08:30AM
Tesco's headline sponsorship of Cancer Research UK's Race for Life is coming to an end after 10 years.
Tube dispute is not about ad revenue, says CBS legal chief
Tube dispute is not about ad revenue, says CBS legal chief
by Maisie McCabe
06 September 2011, 09:25AM
CBS Outdoor would still have issues with the London Underground ad sales contract even if the revenue was high, according to CBS Outdoor's chief lawyer Richard Sauer.
Cadbury Twirl returns to advertising after 15-year absence
Cadbury Twirl returns to advertising after 15-year absence
by John Reynolds
06 September 2011, 08:30AM
Kraft is poised to launch the first ad campaign for its Cadbury Twirl chocolate bar brand in 15 years.
BP enters 'daily deals' fray with retail voucher site
BP enters 'daily deals' fray with retail voucher site
by Loulla-Mae Eleftheriou-Smith
06 September 2011, 08:30AM
BP has unveiled a location-based daily deals service, in a bid to boost sales at its UK petrol stations.
Rachel's set for TV advertising debut
Rachel's set for TV advertising debut
by John Reynolds
06 September 2011, 08:30AM
Rachel's, the organic yoghurt brand, is rolling out its first TV campaign, which encourages consumers to 'reconnect with themselves'.
Tetley recruits former Heinz marketer Mooney
Tetley recruits former Heinz marketer Mooney
by Gemma Charles
06 September 2011, 08:30AM
Tata Global Beverages, the owner of the Tetley tea brand, has hired former Heinz marketer Adrian Mooney as part of a restructure of its UK marketing department.
YouGov restructures senior management
YouGov restructures senior management
by John Reynolds
06 September 2011, 09:23AM
YouGov, the online market research agency, has restructured its senior management and promoted its UK chief executive to a broader role, in order to bolster its European executive team.
Think BR

Think BR: Brands need to think beyond Facebook

With Facebook usage peaking, smart brands need to look at content, writes Tom Smith, MD of the GlobalWebIndex.



Working the new creative model

Intelligence
Buhlmann realigns Aegis to play to its strengths
Buhlmann realigns Aegis to play to its strengths
by Katherine Levy
01 September 2011, 08:00AM
The Aegis Group chief executive plans to help clients by focusing the company on media and digital, Katherine Levy finds.
All About...Barter
All About...Barter
by Alasdair Reid
01 September 2011, 06:00AM
'Corporate trade' seems to have cleaned up its image, Alasdair Reid says.
Media Lifeline: Simon Mathews
Media Lifeline: Simon Mathews
by Staff
01 September 2011, 08:00AM
The founder of Rise and Polestar has now hooked up with Mindshare.
How the business elite use digital
How the business elite use digital
by James Torr
30 August 2011, 08:00AM
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits, writes James Torr, director at Ipsos MORI.
Also in the news
News Corp to sell Wapping site
by Daniel Farey-Jones, 05 September 2011, 03:35PM
Eurostar plots 'opening the way' activity for London 2012
by Loulla-Mae Eleftheriou-Smith, 05 September 2011, 07:30PM
BA launches teaser ad on Facebook
by Loulla-Mae Eleftheriou-Smith, 05 September 2011, 07:45PM
Amir Khan enlists M&C Saatchi Sport & Entertainment for personal PR
by Lizzie Pook, 05 September 2011, 03:37PM
Good Housekeeping launches reader research tool
by Sophie Maden, 05 September 2011, 04:18PM
From the blogs
Carlsberg?Probably the worst lager commercials in the world
Ian Darby
05 September 2011, 10:17PM
Obama, Gadaffi and disability disgrace in the UK
A Different Hat
05 September 2011, 2:50PM
Here's a nettle. grab it.
Steve Henry
05 September 2011, 12:38AM
Promo insurance - the puck stops here
ianbluechipmarketing
02 September 2011, 9:04PM
Six degrees
Greg Taylor
02 September 2011, 8:24PM
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