Latest news | | | | | | Marks & Spencer has made four high-profile marketing appointments as part of chief executive Marc Bolland's plan to reinvigorate its clothing and homewares lines. | | | | | | | Reckitt Benckiser (RB) is launching a £10m marketing push that combines its Lemsip, Strepsils and Meltus brands for the first time. | | | | | | | Twitter is stepping up its push into the UK with the appointment of a sales and marketing team for its London office. | | | | | | | Tesco's headline sponsorship of Cancer Research UK's Race for Life is coming to an end after 10 years. | | | | | | | CBS Outdoor would still have issues with the London Underground ad sales contract even if the revenue was high, according to CBS Outdoor's chief lawyer Richard Sauer. | | | | | | | Kraft is poised to launch the first ad campaign for its Cadbury Twirl chocolate bar brand in 15 years. | | | | | | | BP has unveiled a location-based daily deals service, in a bid to boost sales at its UK petrol stations. | | | | | | | Rachel's, the organic yoghurt brand, is rolling out its first TV campaign, which encourages consumers to 'reconnect with themselves'. | | | | | | | Tata Global Beverages, the owner of the Tetley tea brand, has hired former Heinz marketer Adrian Mooney as part of a restructure of its UK marketing department. | | | | | | | YouGov, the online market research agency, has restructured its senior management and promoted its UK chief executive to a broader role, in order to bolster its European executive team. | | | |
Working the new creative model | Intelligence | | | | | | The Aegis Group chief executive plans to help clients by focusing the company on media and digital, Katherine Levy finds. | | | | | | | 'Corporate trade' seems to have cleaned up its image, Alasdair Reid says. | | | | | | | The founder of Rise and Polestar has now hooked up with Mindshare. | | | | | | | With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits, writes James Torr, director at Ipsos MORI. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | | | Marketing Manager UK | Recruiter Major Players | Salary £40000 - £50000 per annum | Location City of London | | | | | |
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