Thursday 1 September 2011

Breaking news from Brand Republic - London 2012, food ads, Turkey, The Houses of Parliament, Sony

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Latest news
Agencies line up for Olympics legacy task
Agencies line up for Olympics legacy task
by Matt Williams
01 September 2011, 08:00AM
GLL, the non-profit social enterprise that operates over 100 public leisure centre's across London and the South East, is looking for an agency to help oversee a new initiative that aims to encourage those inspired by the London 2012 Olympic Games to...
Industry faces fresh attacks on food ads
Industry faces fresh attacks on food ads
by our parliamentary correspondent
01 September 2011, 08:00AM
The health lobby will launch a concerted campaign this autumn for new curbs on ads for junk food and sugary drinks.
Turkey Tourism calls $45m global ad review
Turkey Tourism calls $45m global ad review
by Matt Williams
01 September 2011, 08:00AM
The Turkish Culture and Tourism Office has kicked off a review of its $45 million global advertising account.
Consumers use technology to filter relationships with brands, says report
Consumers use technology to filter relationships with brands, says report
by Staff
01 September 2011, 08:44AM
Consumers are using new technology to control their relationships with brands and filter out unwanted communications, according to a poll seen exclusively by Marketing.
Parliament kicks-off search for digital agency
Parliament kicks-off search for digital agency
by Matt Williams
01 September 2011, 08:00AM
The Houses of Parliament is looking for agencies to work on its digital advertising roster.
Sony launches its first tablet computers in the UK
Sony launches its first tablet computers in the UK
by Sophie Maden
01 September 2011, 09:15AM
Sony has unveiled its first tablet computers in the UK, to run on Google's Android platform.
Publicis snatches £8m Nescafe account from McCann
Publicis snatches £8m Nescafe account from McCann
by Matt Williams
01 September 2011, 08:00AM
Nescafe has appointed Publicis UK to handle its £8 million advertising business in the UK and Ireland.
Primesight creates new Focus division
Primesight creates new Focus division
by Maisie McCabe
01 September 2011, 09:36AM
Primesight, the outdoor media owner, has created a new division called Focus to combine its digital portfolio, health clubs, cinemas and its premium Icon formats, to be led by current strategy director Tim de Monte.
Young people favour brands involved in riots clean-up
Young people favour brands involved in riots clean-up
by Ariane Osman
01 September 2011, 09:30AM
Brands including M&S, Sainsbury's and Starbucks, which participated in the clean-up effort after last month's riots across England, are now seen more favourably by young people, claims a survey.
Coke Zero ties with PlayStation
Coke Zero ties with PlayStation
by Loulla-Mae Eleftheriou-Smith
01 September 2011, 09:56AM
Coca-Cola is targeting young male consumers via an exclusive partnership with Sony PlayStation, supporting its Coke Zero variant.
Appointment to view: 'Don't die of ignorance'
Appointment to view: 'Don't die of ignorance'
by Sarah Johnson
01 September 2011, 08:41AM
Almost 25 years after the iconic 'don't die of ignorance' government information campaign was launched, the House of Lords is calling for more money to be spent on HIV education.
Think BR

Think BR: Brands need to think beyond Facebook

With Facebook usage peaking, smart brands need to look at content, writes Tom Smith, MD of the GlobalWebIndex.



Working the new creative model

Intelligence
Headliner: Buhlmann realigns Aegis to play to its strengths
Headliner: Buhlmann realigns Aegis to play to its strengths
by Katherine Levy
01 September 2011, 08:00AM
The Aegis Group chief executive plans to help clients by focusing the company on media and digital, Katherine Levy finds.
All About ... Barter
All About ... Barter
by Alasdair Reid
01 September 2011, 08:00AM
'Corporate trade' seems to have cleaned up its image, Alasdair Reid says.
Media Lifeline: Simon Mathews
Media Lifeline: Simon Mathews
by Staff
01 September 2011, 08:00AM
The founder of Rise and Polestar has now hooked up with Mindshare.
How the business elite use digital
How the business elite use digital
by James Torr
30 August 2011, 08:00AM
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits, writes James Torr, director at Ipsos MORI.
Also in the news
Vevo bolsters UK commercial team
by Sarah Shearman, 31 August 2011, 02:34PM
Future to bring US tech blog Gizmodo to UK
by Sophie Maden, 31 August 2011, 03:48PM
Simon Daglish pushes ITV into the cold
by Maisie McCabe, 31 August 2011, 03:10PM
Kim Underhill takes European role at Kimberly-Clark
by Oliver Luft, 31 August 2011, 04:25PM
Cannes organisers change date of 2012 festival
by Daniel Farey-Jones, 31 August 2011, 12:08PM
From the blogs
Do Kickers Feel Good? A missed opportunity.
Chris J Reed
01 September 2011, 12:09AM
Red Bull - the perfect brand plan
Chris J Reed
01 September 2011, 12:09AM
Is Havas big enough for Aegis?
Bob Willott
31 August 2011, 12:08AM
M&S goes glam not gran. Choosing Hollywood over middle-England is what its ads need right now
rachel barnes
31 August 2011, 12:08AM
Bauer leads decline as British magazines record historic falls
Arif Durrani
31 August 2011, 12:08AM
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