Friday, 2 September 2011

Breaking news from Brand Republic - Vauxhall, Bupa, JLS, TripAdvisor, Agent Provocateur

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Latest news
Vauxhall 'supports nation' with England football TV ad
Vauxhall 'supports nation' with England football TV ad
by Ariane Osman and Alex Brownsell
02 September 2011, 08:48AM
Vauxhall has unveiled its first marketing campaign to promote its sponsorship of the England football team, claiming it is "supporting a nation" with the deal.
Bupa shortlists four agencies in £10m media review
Bupa shortlists four agencies in £10m media review
by Sophie Maden
02 September 2011, 09:00AM
Bupa is believed to have shortlisted four agencies to vie for its £10m media planning and buying business, including Publicis Groupe incumbent Starcom.
JLS on the run in latest O2 Priority Tickets campaign
JLS on the run in latest O2 Priority Tickets campaign
by Daniel Farey-Jones
02 September 2011, 09:14AM
Boy band JLS are the latest act to get O2's 'The Walk' treatment in a 60-second 3D ad that will break in cinemas tonight and during 'The X Factor' on TV tomorrow.
Ad watchdog to investigate TripAdvisor
Ad watchdog to investigate TripAdvisor
by Loulla-Mae Eleftheriou-Smith
02 September 2011, 09:30AM
The Advertising Standards Authority (ASA) has confirmed it is investigating hotel review website TripAdvisor following a report that claims the site is failing to screen defamatory and unreliable reviews.
Agent Provocateur unveils autumn/winter campaign
Agent Provocateur unveils autumn/winter campaign
by Oliver Luft
02 September 2011, 08:00AM
Luxury lingerie brand Agent Provocateur has launched its autumn/winter 2011 campaign starring actress Paz de la Huerta.
Deadline approaches for BR Hall of Fame votes
Deadline approaches for BR Hall of Fame votes
by Staff
02 September 2011, 08:30AM
The closing date for voting in the BR Hall of Fame, created to recognise innovation and achievement in the advertising, media, marketing and communications industries, has been announced and a new nomination added.
UKTV's Gold in Clintons promotion
UKTV's Gold in Clintons promotion
by Maisie McCabe
02 September 2011, 09:43AM
Gold, the UKTV comedy channel, is launching a four-week campaign with gift and card retailer Clintons to promote the British comedy offerings available on the pay-TV channel.
Appointment to view: back to school ads
Appointment to view: back to school ads
by Sarah Johnson
02 September 2011, 09:00AM
Kids and parents are gearing up for the return to school after the summer break and brands including M&S, Asda and Cathedral City are using the 'back to school' theme to promote their products.
Trading places: this week's people moves
Trading places: this week's people moves
by Staff
02 September 2011, 08:00AM
Pippa Dunn's promotion to CMO at Everything Everywhere is one of several appointments in BR's round-up of this week's people moves in advertising, marketing and media.
Think BR

Think BR: Brands need to think beyond Facebook

With Facebook usage peaking, smart brands need to look at content, writes Tom Smith, MD of the GlobalWebIndex.



Working the new creative model

Intelligence
Buhlmann realigns Aegis to play to its strengths
Buhlmann realigns Aegis to play to its strengths
by Katherine Levy
01 September 2011, 08:00AM
The Aegis Group chief executive plans to help clients by focusing the company on media and digital, Katherine Levy finds.
All About...Barter
All About...Barter
by Alasdair Reid
01 September 2011, 06:00AM
'Corporate trade' seems to have cleaned up its image, Alasdair Reid says.
Media Lifeline: Simon Mathews
Media Lifeline: Simon Mathews
by Staff
01 September 2011, 08:00AM
The founder of Rise and Polestar has now hooked up with Mindshare.
How the business elite use digital
How the business elite use digital
by James Torr
30 August 2011, 08:00AM
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits, writes James Torr, director at Ipsos MORI.
Also in the news
Infiniti car marque launches TV and social media drive
by Oliver Luft, 01 September 2011, 03:30PM
Absolute Radio Presents Lenny Kravitz at The Box in Soho
by Arif Durrani, 01 September 2011, 04:21PM
Magazine paper giant UPM scales back as European demand falls
by Oliver Luft, 01 September 2011, 03:20PM
Airmiles relaunches loyalty scheme as Avios
by Loulla-Mae Eleftheriou-Smith, 01 September 2011, 12:54PM
Everything Everywhere creates two CMO roles out of restructure
by Sarah Shearman, 01 September 2011, 11:30AM
From the blogs
Air Asia flies away from its rivals and peers
Chris J Reed
02 September 2011, 12:09AM
I love awards!
George Parker
01 September 2011, 12:09AM
Do Kickers Feel Good? A missed opportunity.
Chris J Reed
01 September 2011, 12:09AM
Red Bull - the perfect brand plan
Chris J Reed
01 September 2011, 12:09AM
Is Havas big enough for Aegis?
Bob Willott
31 August 2011, 12:08AM
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