Thursday, 1 September 2011

Digital AM - Parliament, Initiative, G2 Joshua, Adam & Eve, Coke, Sony, SunChaser, X Factor

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Digital AM
Latest news
Parliament kicks off search for digital agency
Parliament kicks off search for digital agency
by Matt Williams
01 September 2011, 08:00AM
The Houses of Parliament is looking for agencies to work on its digital advertising roster.
Onur Ibrahim to oversee social at Initiative
Onur Ibrahim to oversee social at Initiative
by Sophie Maden
01 September 2011, 11:30AM
Initiative has boosted its digital offering with the appointment of Onur Ibrahim as its first social communications director.
G2 Joshua secures place on Kraft Foods roster
G2 Joshua secures place on Kraft Foods roster
by Matt Williams
01 September 2011, 10:40AM
Kraft Foods has awarded G2 Joshua a place on its digital and sales promotion roster.
Adam & Eve recruits Alex Hesz as head of digital
Adam & Eve recruits Alex Hesz as head of digital
by Matt Williams
01 September 2011, 11:00AM
Adam & Eve has hired Alex Hesz, the managing director of the Boston-based agency Modernista!, as its first head of digital.
Coke Zero ties with PlayStation
Coke Zero ties with PlayStation
by Loulla-Mae Eleftheriou-Smith
01 September 2011, 09:56AM
Coca-Cola is targeting young male consumers via an exclusive partnership with Sony PlayStation, supporting its Coke Zero variant.
Sony launches its first tablet computers in the UK
Sony launches its first tablet computers in the UK
by Sophie Maden
01 September 2011, 09:15AM
Sony has unveiled its first tablet computers in the UK, to run on Google's Android platform.
SunChaser nets Johnny English deal for Miniclip
SunChaser nets Johnny English deal for Miniclip
by Daniel Farey-Jones
01 September 2011, 11:51AM
Online sales consultancy SunChaser Media has agreed an international masthead takeover on casual games site Miniclip.com, for Universal family movie 'Johnny English Reborn'.
Consumers use technology to filter relationships with brands, says report
Consumers use technology to filter relationships with brands, says report
by Staff
01 September 2011, 08:44AM
Consumers are using new technology to control their relationships with brands and filter out unwanted communications, according to a poll seen exclusively by Marketing.
Everything Everywhere creates two CMO roles out of restructure
Everything Everywhere creates two CMO roles out of restructure
by Sarah Shearman
01 September 2011, 11:30AM
Everything Everywhere has restructured its management team creating two chief marketing roles and prompting the departure of six key executives.
X Factor UK tops BR app chart
X Factor UK tops BR app chart
by Oliver Luft
01 September 2011, 11:20AM
The X Factor UK and the Orange Film To Go apps have flown straight to the top of BR's branded app chart, in first and second place respectively.
Think BR: Brands need to think beyond Facebook
Think BR: Brands need to think beyond Facebook
by Tom Smith
01 September 2011, 08:30AM
In the UK, as in other markets, Facebook usage has peaked just as marketers embrace the platform. Smart brands need to look at content, writes Tom Smith, managing director of the GlobalWebIndex.
It's about time our industry ditched the 'digital' moniker
It's about time our industry ditched the 'digital' moniker
by Tess Alps
01 September 2011, 08:00AM
The term 'digital' is no longer fit for purpose in a continually evolving market, Tess Alps argues, as it causes confusion and hampers integration.
Adland

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