Tuesday, 6 September 2011

Marketing Daily - M&S hires brand chiefs to lead revival strategy; plus Tesco, Reckitt Benckiser, BP, and Cadbury

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Breaking news from Marketing
 
Breaking news from Marketing September 2011
 
Latest News
 
M&S hires brand chiefs to lead revival strategy
Gemma Charles,
06 September 2011
 

Marks & Spencer has made four high-profile marketing appointments as part of...

Victoria Franks: joining M&S from Kao Brands
 
 
Tesco ends Race for Life headline sponsorship
John Reynolds,
06 September 2011
 

Tesco's headline sponsorship of Cancer Research UK's Race for Life is coming...

Tesco: ends headline sponsorship of Race for Life
 
 
BP enters 'daily deals' fray with retail voucher site
Sarah Shearman,
06 September 2011
 

BP has unveiled a location-based daily deals service, in a bid to...

BP: launching daily online deals service
 
 
Reckitt Benckiser unites health brands in £10m ad drive
Loulla-Mae Eleftheriou-Smith,
06 September 2011
 

Reckitt Benckiser (RB) is launching a £10m marketing push that combines its...

Reckitt Benckiser: rolls out healthcare campaign
 
 
Cadbury Twirl returns to advertising after 15-year absence
John Reynolds,
06 September 2011
 

Kraft is poised to launch the first ad campaign for its Cadbury...

Cadbury Twirl: first ads in 15 years
 
 
BA launches teaser ad on Facebook
Loulla-Mae Eleftheriou-Smith,
05 September 2011
 

British Airways is drumming up interest in its first brand campaign in...

BA: premiers teaser ad on Facebook
 
 
 
Also in the News
 
Eurostar plots 'opening the way' activity for London 2012
Loulla-Mae Eleftheriou-Smith,
05 September 2011
 
Tetley recruits former Heinz marketer Mooney
Gemma Charles,
06 September 2011
 
Rachel's set for TV advertising debut
John Reynolds,
06 September 2011
 
 
 
Blogs
 
 
BA is right to snub British consumers with Airmiles rebrand
Alex Brownsell
 

The chorus of complaint at the decision to re-brand Airmiles was as predictable...

 
 
M&S goes glam not gran. Choosing Hollywood over middle-England is what its ads need right now
rachel barnes
 

So much for the Daily Mail crowing that M&S had at last sat up and...

 
 
Why clients get integration wrong as well
CHRIS BARRACLOUGH
 

In last week’s Campaign Ian Darby suggests “integration…seems to elude the majority of advertising agencies.” He may well be right....

 
 
Fear not! BlackBerry, Facebook and Twitter WILL be available for use during the next riot
Gemma Charles
 

So David Cameron’s threat to close down social networks during times of widespread public disorder...

 
 
It all looked so good for Microsoft UK. So why are key people leaving and what next for the internet giant?
Andrew McCormick
 

Two years ago we interviewed the biggest players at Microsoft UK . It was an...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Executive, Realex Payments Undisclosed, Hammersmith, London

Website & Online Marketing Executive, Fabric c£30k, City

Senior Brand Manager, Jarlett de Grouchy £48000 - £53000 per annum + car, Berkshire

Account Director, client-side, London, Dynamic New Alliances £45K - £50K, Central London

PPC Team Leader, GIM Recruitment £30-35k + Bonus & Benefits, Central London

Marketing & Communications Analyst, Badenoch & Clark £150 - £200 per day, City of London

PR Exec- Beauty - 3 month contract - c£30k pro rata, Blue Skies Marketing Recruitment £30000 - £35000 per annum, London

Project Manager - Design and Branding Agency, Ad Lib up to £28k, Bath

Online Account Executive, Better Placed Recruitment £15000 - £20000 per annum + Benefits, Cheshire

Account Manager, Stopgap £30000 per annum, London

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