Thursday 15 December 2011

Breaking news from Brand Republic - First Choice, BMW, Huffington Post, MySpace, Number 10

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Latest news
First Choice kicks off £3m relaunch campaign
First Choice kicks off £3m relaunch campaign
by Loulla-Mae Eleftheriou-Smith
15 December 2011, 09:00AM
First Choice, the holiday brand from tour operator TUI UK & Ireland, rolls out its £3m brand relaunch campaign next week, to solidify its brand message as "the home of all inclusive".
BMW prepares global campaign for high-end 6 Series Gran Coupé
BMW prepares global campaign for high-end 6 Series Gran Coupé
by Alex Brownsell
15 December 2011, 09:00AM
BMW is preparing a marketing push behind its 6 Series Gran Coupé, with the brand looking to push the premium qualities of the model.
Huffington Post UK to introduce branded blogs
Huffington Post UK to introduce branded blogs
by Sarah Shearman
15 December 2011, 09:09AM
The Huffington Post is set to introduce branded blogs to its UK news and blogs site at the start of next year, offering brands deeper social integration with its readers.
MySpace out of top ten most visited social networks
MySpace out of top ten most visited social networks
by Matthew Chapman
15 December 2011, 09:00AM
MySpace is continuing to slump, falling out the UK's top ten most visited social networking sites for the first time ever, according to research from Experian Hitwise.
Number 10 press chief Ruth McAllister set to join Tesco
Number 10 press chief Ruth McAllister set to join Tesco
by David Singleton
15 December 2011, 08:00AM
Tesco has hired a Downing Street chief press officer to oversee its UK media relations.
Innocent encourages staff to take sabbaticals
Innocent encourages staff to take sabbaticals
by John Reynolds
15 December 2011, 09:12AM
Innocent Drinks is understood to be encouraging staff to take up to a year's unpaid sabbatical to reduce costs.
WPP invests in Singaporean digital marketing agency Qais
WPP invests in Singaporean digital marketing agency Qais
by Sara Kimberley
15 December 2011, 08:45AM
WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting, the Singapore-based digital marketing agency, for an undisclosed sum.
Opinion
Drawing a line under 2011
Drawing a line under 2011
by Claire Beale, editor, Campaign
15 December 2011, 08:00AM
If you pay any attention to these things, you might remember that this time last year we pondered whether a watershed had been reached.
Think BR: Supermarket shoppers get emotional this Christmas
Think BR: Supermarket shoppers get emotional this Christmas
by Stewart Easterbrook
15 December 2011, 08:00AM
In an economic downturn, supermarket shoppers want competitive prices and quality, however the new battleground is in providing a sense of society and enjoyment, writes Stewart Easterbrook, CEO, Starcom MediaVest Group UK.
Danny Rogers: Reasons for cheer in a year of two halves
Danny Rogers: Reasons for cheer in a year of two halves
by Danny Rogers
15 December 2011, 08:00AM
As 2011 draws to a close, we can reflect on a year of seismic change for professional communicators and the wider media.
Intelligence
Capitalising your brand
Capitalising your brand
by Anne Collins
13 December 2011, 08:00AM
Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown.
Marketing's Adwatch of the Year 2011
Marketing's Adwatch of the Year 2011
by Gail Kemp
13 December 2011, 09:00AM
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Meaningful brands at Christmas
Meaningful brands at Christmas
by MPG Media Contacts
12 December 2011, 01:00PM
While excess is the ghost of Christmas past, the Christmas spirit is still very much alive, according to new insight from MPG Media Contacts.
Also in the news
Axa loses lust for life with Iggy Pop
by John Reynolds, 14 December 2011, 12:50PM
Sainsbury's top marketers depart
by Rachel Barnes, 14 December 2011, 01:10PM
Absolute Radio poaches GNM's Simon Kilby
by Maisie McCabe, 14 December 2011, 03:00PM
Premier Foods readies £10m TV campaign
by John Reynolds, 14 December 2011, 10:24AM
Sainsbury's wins battle with Tesco over freshness claims
by Matthew Chapman, 14 December 2011, 11:59AM
Confused.com announces Nectar partnership with TV ad
by Alex Brownsell, 14 December 2011, 10:54AM
From the blogs
Brand Santa by @TheAgencyUK
Saman Mansourpour
15 December 2011, 8:41AM
Louis Vuitton reaps the luxury whirlwind in Asia
Chris J Reed
15 December 2011, 4:17AM
Help A Charity With Secret (Social) Santa This Year #TweetsForToys
Sean Walsh
14 December 2011, 2:30PM
$5 download experiment pays off, earns comedian Louis CK $200k profit
Dan Leahul
14 December 2011, 12:19PM
Facebook is readying first move into mobile advertising
@gordonmacmillan
14 December 2011, 10:41AM
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