Latest news | | | | | | First Choice, the holiday brand from tour operator TUI UK & Ireland, rolls out its £3m brand relaunch campaign next week, to solidify its brand message as "the home of all inclusive". | | | | | | | BMW is preparing a marketing push behind its 6 Series Gran Coupé, with the brand looking to push the premium qualities of the model. | | | | | | | The Huffington Post is set to introduce branded blogs to its UK news and blogs site at the start of next year, offering brands deeper social integration with its readers. | | | | | | | MySpace is continuing to slump, falling out the UK's top ten most visited social networking sites for the first time ever, according to research from Experian Hitwise. | | | | | | | Tesco has hired a Downing Street chief press officer to oversee its UK media relations. | | | | | | | Innocent Drinks is understood to be encouraging staff to take up to a year's unpaid sabbatical to reduce costs. | | | | | | | WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting, the Singapore-based digital marketing agency, for an undisclosed sum. | | | | Opinion | | | | | | If you pay any attention to these things, you might remember that this time last year we pondered whether a watershed had been reached. | | | | | | | In an economic downturn, supermarket shoppers want competitive prices and quality, however the new battleground is in providing a sense of society and enjoyment, writes Stewart Easterbrook, CEO, Starcom MediaVest Group UK. | | | | | | | As 2011 draws to a close, we can reflect on a year of seismic change for professional communicators and the wider media. | | | | Intelligence | | | | | | Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown. | | | | | | | Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp. | | | | | | | While excess is the ghost of Christmas past, the Christmas spirit is still very much alive, according to new insight from MPG Media Contacts. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | Product Manager | Recruiter Adam Recruitment | Salary £25000 - £35000 per annum | Location Warrington | | Digital Strategist | Recruiter Dynamic New Alliances | Salary £40K - £45K | Location Central London | | | | | | | |
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