Friday 9 December 2011

Digital AM - Twitter, Google, IAB, Wikipedia, Viral chart, App chart

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Digital AM
Latest news
Twitter reveals new look including brand pages
Twitter reveals new look including brand pages
by Sarah Shearman
09 December 2011, 08:20AM
Twitter has unveiled a major redesign and has added brand profile pages - initially from a select group of 21 brands including Coca-Cola, Bing, Heineken and Dell - that will roll out to consumers over the next few months.
Google launches event-focused service Schemer
Google launches event-focused service Schemer
by Sara Kimberley
09 December 2011, 11:00AM
Google has launched an event-focused website called Schemer that encourages users to discover and share information about places and events to go to.
Tablets creating new relationships with consumers, says IAB
Tablets creating new relationships with consumers, says IAB
by Sarah Shearman
09 December 2011, 10:45AM
Tablets will not replace laptops and desktops, but have carved out their own niche relationship with consumers, according to new research from the Internet Advertising Bureau (IAB).
Twitter launches first pan-European promoted products campaign
Twitter launches first pan-European promoted products campaign
by Sarah Shearman
09 December 2011, 10:45AM
Twitter has struck a deal with Nokia, the mobile manufacturing giant, to launch its first pan-European promoted products campaign brokered by the London-based UK sales team.
Lord Bell accepts Jimmy Wales' offer of ethical Wikipedia editing guidance
Lord Bell accepts Jimmy Wales' offer of ethical Wikipedia editing guidance
by Matt Cartmell
09 December 2011, 09:21AM
Bell Pottinger boss Lord Bell has accepted an offer from Wikipedia's founder to provide training to his employees over the ethical use of the online encyclopaedia.
Campaign Viral Chart: Coke's Filipino fillip becomes most shared
Campaign Viral Chart: Coke's Filipino fillip becomes most shared
by Ben Hall
09 December 2011, 11:30AM
A tear-jerking short film for Coca-Cola Philippines showing the brand helping ex-pat Filipinos visit their home country at Christmas went viral this week after being shared on Facebook 231,101 times.
Which ads were most shared in 2011?
Which ads were most shared in 2011?
by Ben Hall
09 December 2011, 09:09AM
Volkswagen, T-Mobile, Pepsi and Westfield Stratford City are among the 20 brands whose content was the most shared across the internet this year.
Boots seizes top spot in BR app chart
Boots seizes top spot in BR app chart
by Matthew Chapman
09 December 2011, 11:44AM
Boots Opticians' Eye Check app has surged to the top of the charts this week, leapfrogging the Coca-Cola Christmas app, which claimed second place.
Think BR: Be bold! Thoughts on the IPA West Coast Interactive Mission
Think BR: Be bold! Thoughts on the IPA West Coast Interactive Mission
by Becca Saraga
09 December 2011, 08:30AM
There is a lot the advertising industry can learn from the innovative companies in Sillicon Valley. Maybe it's time we took on some of their practices, writes Becca Saraga, global business development director & partner, Addiction Worldwide.
Also in the news
OMD bolsters digital management with Starcom's Dave Hompe
by Katherine Levy, 08 December 2011, 03:17PM
Heineken apes Diageo and signs major global Facebook ad partnership
by Gemma Charles, 08 December 2011, 11:40AM
VivaKi Nerve Center hires Smith as head of activation
by Mark Banham, 08 December 2011, 11:29AM
Jack Daniel's hands digital account to Agency Republic
by Sara Kimberley, 08 December 2011, 11:05AM
From the blogs
How does Twitter drive the mainstream news agenda?
Jennifer Whitehead
09 December 2011, 10:40AM
Is online reputation management really a 'Dark Art'?
Nigel Muir
09 December 2011, 10:25AM
Tis the season for annual predictions.
Sue Unerman
09 December 2011, 10:16AM
People don't want to interact with brands, but with people
Fredrik Sarnblad
09 December 2011, 9:53AM
New Twitter arrives as brands get enhanced pages
@gordonmacmillan
09 December 2011, 9:30AM
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