Thursday 15 December 2011

Data and Direct Bulletin - OgilvyOne, Phil Andrews, Omnicom DAS, Confused.com, Boots

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Direct Agency of the Year: OgilvyOne
Direct Agency of the Year: OgilvyOne
by
15 December 2011, 08:00AM
With consistently excellent DM campaigns for clients both big and small, OgilvyOne can now add a third win in five years to its plethora of awards.
Phil Andrews leaves Partners Andrews Aldridge
Phil Andrews leaves Partners Andrews Aldridge
by Sara Kimberley
14 December 2011, 09:30AM
Phil Andrews, the Partners Andrews Aldridge co-founder and chief operating officer of Engine, is leaving the group and the direct marketing agency he helped launch 13 years ago.
Omnicom DAS president Dale Adams extends role
Omnicom DAS president Dale Adams extends role
by Sara Kimberley
14 December 2011, 11:30AM
Dale Adams, the president of Omnicom's Diversified Agency Services division (DAS), is also taking on the additional role of chief executive.
Confused.com announces Nectar partnership with TV ad
Confused.com announces Nectar partnership with TV ad
by Alex Brownsell
14 December 2011, 10:54AM
Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar.
Boots rolls out personalised promotions at till
Boots rolls out personalised promotions at till
by Matthew Chapman
08 December 2011, 01:44PM
Boots is ramping up its Advantage Card loyalty offer by giving customers personalised promotions at the point of purchase.
Think BR: Taking the guesswork out of online targeting
Think BR: Taking the guesswork out of online targeting
by Stuart Colman
15 December 2011, 10:00AM
While modelled data can provide valuable insights, the need for more accurate ways to capture real data is increasing, writes Stuart Colman, MD, AudienceScience.
CREATIVE STRATEGY: BBC redefines advertising as a stomach pump
CREATIVE STRATEGY: BBC redefines advertising as a stomach pump
by Simon S Kershaw
15 December 2011, 11:35AM
Joy. Laughs. Poignancy. What effect do the Christmas ads have on you? How about nausea?
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