Latest news | | | | | | With consistently excellent DM campaigns for clients both big and small, OgilvyOne can now add a third win in five years to its plethora of awards. | | | | | | | Phil Andrews, the Partners Andrews Aldridge co-founder and chief operating officer of Engine, is leaving the group and the direct marketing agency he helped launch 13 years ago. | | | | | | | Dale Adams, the president of Omnicom's Diversified Agency Services division (DAS), is also taking on the additional role of chief executive. | | | | | | | Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar. | | | | | | | Boots is ramping up its Advantage Card loyalty offer by giving customers personalised promotions at the point of purchase. | | | | | | | While modelled data can provide valuable insights, the need for more accurate ways to capture real data is increasing, writes Stuart Colman, MD, AudienceScience. | | | | | | | Joy. Laughs. Poignancy. What effect do the Christmas ads have on you? How about nausea? | | | | | | Latest jobs | | | | | | | |
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