Monday 12 December 2011

Digital AM - Heineken, Asos, Panasonic, Stelios, Staples

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Latest news
Heineken rolls out responsible drinking digital campaign
Heineken rolls out responsible drinking digital campaign
by Sarah Shearman
12 December 2011, 11:38AM
Heineken has launched a digital campaign about responsible drinking in the run-up to Christmas, as part of its wider global 'Open Your World' campaign.
Asos marketing director Clare Dobbie departs
Asos marketing director Clare Dobbie departs
by Matthew Chapman
12 December 2011, 10:40AM
Asos.com marketing director Clare Dobbie has parted ways with the online fashion retailer after joining the company in March last year.
Panasonic to elbow into smartphone market
Panasonic to elbow into smartphone market
by Daniel Farey-Jones
12 December 2011, 09:54AM
Japanese tech brand Panasonic is to launch its first smartphone in Europe in March 2012, seven years since it last sold mobile phones outside its home country.
Staples readies pan-European social media push
Staples readies pan-European social media push
by Matthew Chapman
12 December 2011, 12:01AM
Office product retailer Staples has appointed Immediate Future to advise on social media strategy for its European operations.
Stelios in car share venture
Stelios in car share venture
by John Reynolds
12 December 2011, 09:32AM
EasyJet founder Sir Stelios Haji-Ioannou has teamed up with Lastminnute.com founder Brent Hoberman to launch a new car-sharing initiative, which he hopes will tap into consumers' environmental concerns and belt-tightening outlook during the current e...
Also in the news
Wrigley's prepares major marketing pushes across Extra and 5Gum brands
by Loulla-Mae Eleftheriou-Smith, 10 December 2011, 09:55AM
Campaign Viral Chart: Coke's Filipino fillip becomes most shared
by Ben Hall, 09 December 2011, 11:30AM
Twitter launches first pan-European promoted products campaign
by Sarah Shearman, 09 December 2011, 10:45AM
Boots seizes top spot in BR app chart
by Matthew Chapman, 09 December 2011, 11:44AM
From the blogs
Selection bias: cracking Twitter's trending topics algorithm
Dan Leahul
12 December 2011, 11:09AM
Twitter is a game changer for small businesses
Mark Shaw
12 December 2011, 10:20AM
Don't forget the customer in the rush to digital
Pete Davis
12 December 2011, 9:56AM
Plan your story
Greg Taylor
12 December 2011, 9:42AM
The whole is greater than the sum of its parts
Darren James, TDA
12 December 2011, 9:07AM
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