Wednesday 7 December 2011

Breaking news from Brand Republic - Groupon, Sorrell, ASA, Kraft, Android, eBay

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Latest news
Groupon suffers two more ASA rulings
Groupon suffers two more ASA rulings
by Sarah Shearman
07 December 2011, 12:01AM
Groupon has been rapped by the Advertising Standards Authority (ASA) again, over two misleading ads and is being investigated by the Office of Fair Trading.
WPP boss cools on tax return to UK
WPP boss cools on tax return to UK
by Daniel Farey-Jones
07 December 2011, 09:40AM
Sir Martin Sorrell, chief executive of WPP, has toned down his enthusiasm for returning his company's tax base to the UK, saying the Treasury's proposed reforms do not go "quite far enough in our case".
Watchdog bans 'boob jobs' outdoor ad
Watchdog bans 'boob jobs' outdoor ad
by Loulla-Mae Eleftheriou-Smith
07 December 2011, 12:02AM
A poster ad by cosmetic surgery company Spire Healthcare has been banned by the Advertising Standard Authority (ASA) for being irresponsible and for potentially hitting the wrong target audience, such as young girls.
Kraft to axe 200 Cadbury jobs
Kraft to axe 200 Cadbury jobs
by John Reynolds
07 December 2011, 09:38AM
Kraft Foods s to axe around 200 jobs at Cadbury, just days after the end of a two-year pledge it signed not to cull British jobs.
Android app downloads hit 10 billion
Android app downloads hit 10 billion
by Daniel Farey-Jones
07 December 2011, 08:59AM
Google's Android Market has passed 10 billion app downloads since its launch in 2008, hitting the milestone achieved by Apple in January.
England's second-fastest sprinter puts himself on eBay
England's second-fastest sprinter puts himself on eBay
by Loulla-Mae Eleftheriou-Smith
07 December 2011, 09:52AM
James Ellington, currently the second-fastest sprinter in England and an Olympic hopeful, has been forced to put himself on eBay to find a sponsorship deal to allow him to compete in next year's Olympics.
Intelligence
Is social commerce gaining traction?
Is social commerce gaining traction?
by Adam Woods
02 December 2011, 12:00AM
As shopping in a social context takes off, brands are starting to experiment, writes Adam Woods.
Getting to grips with the second screen
Getting to grips with the second screen
by Nicola Clark
02 December 2011, 09:00AM
The television's role at the heart of the living room has been under threat for some time, so broadcasters and brands must embrace the concept of the second screen, writes Nicola Clark.
Sales agencies stake a claim to digital prize
Sales agencies stake a claim to digital prize
by David Benady
02 December 2011, 09:00AM
Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for online work.
Opinion
Andrew Walmsley's 12 digital predictions for 2011: did they come true?
Andrew Walmsley's 12 digital predictions for 2011: did they come true?
by Andrew Walmsley
07 December 2011, 12:00AM
The pace of change is relentless as digital transforms consumers' lives, and not always for the better.
Think BR: What's the point of an earnout if the economic gloom persists?
Think BR: What's the point of an earnout if the economic gloom persists?
by Bob WIllott
06 December 2011, 08:30AM
Who, other than the owners of a company in distress, will want to sell their business under an earnout deal if the upside is so uncertain, asks Bob Willott.
Also in the news
Metro culls sales force in cost cutting measure
by Mark Banham, 06 December 2011, 02:08PM
Digitas global CEO Lord replaces Lang in expanded Vivaki digital role
by Mark Banham, 06 December 2011, 11:48AM
Harvey Nichols offers antidote to the 'walk of shame'
by Matthew Chapman, 06 December 2011, 09:58AM
Chiles and Bleakley leave Daybreak with 800,000 viewers
by Maisie McCabe, 06 December 2011, 04:16PM
European Commissioner backs 'right to be forgotten' data reform
by Daniel Farey-Jones, 06 December 2011, 04:00PM
From the blogs
McFrance
Greg Taylor
07 December 2011, 9:22AM
Carlsberg challenges perceptions
Chris J Reed
07 December 2011, 1:48AM
Who is the least twattish Twitterer?
Rich Leigh
06 December 2011, 2:04PM
The top ten trending topics on Twitter in 2011 [infographic]
Polly Becker
06 December 2011, 12:40PM
Aaron Sorkin's HBO series gets a name: 'Newsroom'
@gordonmacmillan
06 December 2011, 12:12PM
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