| Latest news | |  | | | | | Coca-Cola is reviewing its estimated £40m Diet Coke pan-European ad account as it bids to move away from an agency of record model and build the brand's links with the fashion world. | | |  | | | | | Google's Bruce Daisley has been poached by Twitter to become its first UK commercial director. | | |  | | | | | Carat has landed the £28 million media planning and buying account for the price comparison site GoCompare.com. | | |  | | | | | The Advertising Association (AA) is understood to be preparing a research project into the food advertising viewed by children, in response to the government's crackdown on 'inappropriate' marketing to the under-16s. | | |  | | | | | Starbucks will open 200 drive-thru outlets in the UK over the next five years as it seeks to position itself as the best place to get coffee on-the-go. | | |  | | | | | Spotify is looking to boost its brand with the appointment of its first advertising agency. | | |  | | | | | Rainey Kelly Campbell Roalfe/Y&R has moved quickly to fill its vacant executive creative director post with the appointment of Toby Talbot, the group executive creative director of DDB New Zealand and regional creative director for DDB Asia Pacific. | | |  | | | | | The Government Communications Headquarters, (GCHQ), part of the UK's national intelligence machinery, has launched an online campaign to recruit code breakers and "ethical hackers". | | |  | | | | | Freeview, the digital terrestrial TV service, is to launch the next part of its major marketing campaign with specially created ads promoting a Facebook competition to win visits to TV shows, such as 'Coronation Street'. | | | | | Intelligence | |  | | | | | The economy continues to post sluggish growth, but to what extent has the media industry been impacted and how can the sector boost growth in the country again? | | |  | | | | | A new sales management line-up has been brought in to transform the way the broadcaster works, Maisie McCabe writes. | | |  | | | | | While TV is still people's main news source, only slightly fewer 18-34 year olds get their evening news via Facebook rather than a newspaper or news website, writes Ralph Risk, European marketing director, Lightspeed Research. | | | | | Opinion | |  | | | | | Like everyone else, I found it depressing to read that youth unemployment hit a near-record of 1.02 million in the last quarter. | | |  | | | | | Believe it or not, this week's column is a request. Yes, folks: I'm like a wedding DJ - I do requests. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | |  | | |
No comments:
Post a Comment