| Latest news | |  | | | | | The NRS will publish its first estimates for the combined offline and online readership of newspaper and magazine brands in spring 2012. | | |  | | | | | John Lewis has reacted to Debenhams' Big Gift Event sale this weekend with press ads highlighting its 'Never knowingly undersold' commitment to price-match its high-street competitors. | | |  | | | | | Miroma Group has appointed McDonald's senior marketing manager Richard Hirst as commercial director of Miroma Ventures, a new division incorporating non-barter interests. | | |  | | | | | The radio industry is to launch the first wave of its £10m campaign to promote all forms of digital radio tomorrow (3 December) in a strategic marketing shift away from promoting DAB sets ahead of Christmas. | | |  | | | | | A busy week across the board with top execs switching places, from Google to Twitter, Gu to KFC, P&G to Kellogg's and Digitas to Time Inc, in BR's round-up of this week's people moves in advertising, marketing and media. | | |  | | | | | Air New Zealand has released an online Cluedo competition challenging people to solve the murder of its puppet mascot Rico. | | |  | | | | | An ad in support of same-sex marriages in Australia, which has been shared a total 863,491 times in the past seven days, tops this week's chart. | | |  | | | | | The outrage caused by Jeremy Clarkson's comments have been a masterstroke for Clarkson's publishers, while the BBC is swiftly defusing the crisis, according to a comms agency boss. | | |  | | | | | Jeremy Ellis, TUI Travel's head of marketing, has been promoted to the role of marketing director with immediate effect. | | | | | Intelligence | |  | | | | | The television's role at the heart of the living room has been under threat for some time, so broadcasters and brands must embrace the concept of the second screen, writes Nicola Clark. | | |  | | | | | The proliferation of discount retailers, both on the high street and online, has helped this sector hold up well during the downturn. | | |  | | | | | The economy continues to post sluggish growth, but to what extent has the media industry been impacted and how can the sector boost growth in the country again? | | | | | Opinion | |  | | | | | The direct marketing fraternity circled their wagons at the IPA this week for a celebration of direct creativity - so how come only two out of six campaigns put forward were by direct agencies? | | |  | | | | | David Jones, the global chief of Havas, is not a man shy of his own achievements. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | |  | | |
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