Tuesday, 13 December 2011

Marketing Daily - Morrisons clinches the top spot in Adwatch 2011; plus Costa Coffee, Hewlett Packard, Apple, and Mary Portas

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Breaking news from Marketing
 
Breaking news from Marketing December 2011
 
Latest News
 
Morrisons clinches top spot in Adwatch 2011
Nicola Clark,
13 December 2011
 

Supermarket brand Morrisons has clinched the top spot in Marketing's Adwatch of...

Morrisons: Freddie Flintoff in the Christmas of dreams ad by DLKW Lowe
 
 
Marketing's Adwatch of the Year 2011
Gail Kemp,
13 December 2011
 

Although the economy has continued to provide a headache for marketers, some...

Morrisons: most recalled TV ad in 2011
 
 
PHD claims Grand Prix in Agency of the Year
Gemma Charles,
13 December 2011
 

Media agency PHD has scooped Marketing's inaugural Agency of the Year Grand...

Sainsbury's: a key client for PHD
 
 
Portas review criticises supermarket non-food expansion
Matthew Chapman,
13 December 2011
 

Retail expert Mary Portas has taken aim at supermarkets and out-of-town retail...

Mary Portas: her review of Britain's high streets is published today
 
 
HP dumps its Apple iPad rival tablet on Ebay
Sara Kimberley,
13 December 2011
 

Hewlett Packard has been reduced to clearing its stock of TouchPads, the...

HP TouchPad: being sold on eBay at a quarter of the original price
 
 
Whitbread reports slowdown in sales
John Reynolds,
13 December 2011
 

Costa Coffee and Premier Inn owner Whitbread has reported a slowing down...

Jim Slater: managing director of Whitbread-owned Costa Coffee Enterprises
 
 
Apple Mac App store hits 100m download mark
Sarah Shearman,
13 December 2011
 

The Apple Mac App store has reached the 100 million download mark,...

The Mac App Store: launched in January 2011
 
 
 
Also in the News
 
Advertising Agency of the Year : VCCP
Alex Brownsell,
13 December 2011
 
Direct Marketing Agency of the Year: LIDA
Sara Kimberley,
13 December 2011
 
Digital Agency of the Year: Work Club
Andrew McCormick,
13 December 2011
 
 
 
Blogs
 
 
‘Tis the season to be jolly well stressed out of one’s Christmas tree… isn’t it?
Mark Tomkins, TDA
 

You know that buying gifts for your wife's aunt's brother-in-law is stressful. It can be...

 
 
The whole is greater than the sum of its parts
Darren James, TDA
 

How can we start thinking about online activity as a single entity - an ecosystem...

 
 
Changing behaviour or challenging behaviour?
Neil Fox, TDA
 

Most marketers measure success in terms of how effectively they change people's behaviour. Usually this...

 
 
Airbrushing the truth about advertising
Nicola Clark
 

News that the government is to tackle the issue of 'body confidence' through the creation...

 
 
What HSBC’s record fine teaches marketers like you
CHRIS BARRACLOUGH
 

This is a huge marketing story that hit the front pages. Yet it barely warranted a mention in the marketing...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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