Campaign Daily Fix - Starcom wins Novartis, Alesha Dixon stars in Weight Watchers ad, Honda, CSL, O&M, N&S, top 10 radio ads, Ipsos

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Starcom MediaVest Group scoops $600m global Novartis media by Mark Banham, 20 December 2011, 11:42AM Starcom MediaVest Group has rounded off the year by picking up the $600 million (£384 million) media account for drug giant Novartis from MEC. Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign by Rachel Barnes, 20 December 2011, 12:01AM Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories. Honda launches interactive online film for 2012 Civic by Sara Kimberley, 20 December 2011, 11:02AM Honda has unveiled an online interactive film to promote the launch of its 2012 Civic model. CSL promotes augmented reality app through TV ad by Sara Kimberley, 20 December 2011, 10:56AM CSL, the sofa specialist, is launching an augmented reality iPhone app as part of a £1.5m ad campaign. Ogilvy & Mather acquires stake in Chinese ad agency by Sara Kimberley, 20 December 2011, 08:57AM Ogilvy & Mather has acquired a 49% stake in Chinese advertising agency, Nanjing Yindu Advertising and Commerce Co, as it looks to expand it presence in the region. Northern & Shell promotes Jane Putley by Maisie McCabe, 20 December 2011, 10:32AM Northern & Shell has promoted Express Newspapers ad controller Jane Putley to the new role of head of trading across its newspapers and magazines, as part of a restructure designed to enable greater collaboration throughout the company. Why seasonal advertising this year doesn't have the X-mas factor by Deborah McCrudden, 20 December 2011, 12:00PM I absolutely love Christmas advertising. It helps to get me in the festive mood. But I'm finding a lot of this year's offerings disappointing, misguided and worst of all - lazy. So what's been the issue this year? The Annual 2011: Top 10 radio ads by Staff, 20 December 2011, 11:00AM Finance, food and even the FT feature in this year's best radio ads list. Latest Work BBC Two 'Christmas idents' by Red Bee Media 12 December 2011, 10:09AM BBC Two has launched its Christmas idents, created by Red Bee Media. Nissan 'singing sockets' by TBWA\Chiat\Day Los Angeles 12 December 2011, 09:35AM TBWA\Chiat\Day Los Angeles has created a spot for the Nissan Leaf as the brand celebrates its first anniversary. Best Buy 'convenience' by Crispin Porter & Bogusky 12 December 2011, 09:05AM Best Buy has released its latest spot as part of its "game on, Santa" campaign. Also in the News TBWA\London resigns £25m Müller ad account by Sara Kimberley, 19 December 2011, 09:17AM BT stokes 'patent wars' with legal assault on Google by Sarah Shearman, 20 December 2011, 09:13AM British Gas commercial director Rick Vlemmiks to depart by Matthew Chapman, 20 December 2011, 10:42AM Netflix and BBC Worldwide strike content deal by Sarah Shearman, 20 December 2011, 11:24AM Latest Blog Entries Smell-o-vision: Why perfume ads stink Tara Beard-Knowland, 19 December 2011, 11:12AM Guest post from Steve Attree at Leo Burnett on Speed Mentoring Pauline Naylor, 16 December 2011, 3:12PM Guest blogger Alannah Wesley from Primesight writes about her experience at NABS Speed Mentoring Pauline Naylor, 16 December 2011, 11:12AM Tis the season to be jolly…just not too jolly Tara Beard-Knowland, 15 December 2011, 3:12PM THE ANSWER ASKS THE QUESTION Dave Trott, 13 December 2011, 9:12AM A bit of Charlie Steve Henry, 12 December 2011, 8:12AM Latest Jobs Creative/Designer Up to £30K, Central London Senior Account Manager £28000 to £34000 per annum, South East London Creative Team. Manchester. c. £35k., manchester Senior Account Manager - Financial Services Up to £35,000 (depending on experience), Bristol Senior Copywriter Up to £40,000 plus excellent company benefits such as healthcare, dental, 25 days holiday, Oxfordshire More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2011 All rights reserved