Wednesday 21 December 2011

Marketing Daily - Supermarket brands battle for Christmas shoppers; plus LoveFilm, Heinz, Halfords, and another chance to see Marketing's moments and mishaps of the year

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Breaking news from Marketing
 
Breaking news from Marketing December 2011
 
Latest News
 
Supermarkets battle it out for Christmas shoppers
John Reynolds,
21 December 2011
 

Asda, Tesco and Sainsbury's will compete on Boxing Day and New Year's...

Shoppers:supermarkets will be vying for custom over the festive break
 
 
LoveFilm shores up defence against Netflix with Sony content deal
Sarah Shearman,
21 December 2011
 

LoveFilm has struck a content deal with Sony Pictures Television, as it...

The Social Network: Sony Pictures release will be available on the LoveFilm service
 
 
Former Heinz man exits Westmill Foods
John Reynolds,
21 December 2011
 

Mark Jaffe has left his role as marketing director at Associated British...

Mark Jaffe: leaves Westmill Foods
 
 
Thorntons issues fresh profit warning
John Reynolds,
21 December 2011
 

Thorntons, the troubled chocolate maker, has today ( 21 December) issued a...

Thorntons: profits expected to fall short of expectations
 
 
Halfords drops secret shoppers for customer feedback scheme
Matthew Chapman,
21 December 2011
 

Car and bicycle specialist Halfords is ditching its secret shoppers' initiative in...

Halfords: 2011 ad campaign by DLKW Lowe
 
 
Review of the Year: Top 10 marketing moments of 2011
Nicola Clark,
19 December 2011
 

Marketers had reason to be concerned as the New Year arrived, but...

Top 10 Marketing moments of 2011
 
 
Review of the Year: Top 10 marketing mishaps in 2011
Nicola Clark,
20 December 2011
 

Budgets may have been the main issue in the spotlight, but a...

Top 10 marketing mishaps in 2011
 
 
 
Also in the News
 
TalkTalk is most complained about broadband and landline provider
Sarah Shearman,
21 December 2011
 
Facebook readies Sponsored Stories ads
Sarah Shearman,
21 December 2011
 
Plusnet to sponsor Celebrity Big Brother
Maisie McCabe,
21 December 2011
 
Phones4U horror ad triumphs against flood of complaints
Matthew Chapman,
21 December 2011
 
 
 
Blogs
 
 
Luxury goods â€" why are they riding the recession?
Daniel Dumoulin
 

In spite of warnings that the luxury sector may follow the rest of the retail...

 
 
Was Iggy Pop a passenger?
CHRIS BARRACLOUGH
 

Iggy Pop is being dropped from the Swiftcover TV ads. Why’s that then? Is it a classic case of the...

 
 
‘Tis the season to be jolly well stressed out of one’s Christmas tree… isn’t it?
Mark Tomkins, TDA
 

You know that buying gifts for your wife's aunt's brother-in-law is stressful. It can be...

 
 
The whole is greater than the sum of its parts
Darren James, TDA
 

How can we start thinking about online activity as a single entity - an ecosystem...

 
 
Changing behaviour or challenging behaviour?
Neil Fox, TDA
 

Most marketers measure success in terms of how effectively they change people's behaviour. Usually this...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Account Director, Michael Page Marketing £45000 to £50000 per annum, West End

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Marketing Manager - Digital, Jarlett de Grouchy £60000 - £65000 per annum + bonus + benefits, West London

Senior Account Executive, Dynamic New Alliances £20-25K, London

Marketing Manager, Badenoch & Clark £40000 - £44500 per annum + Excellent Benefits, Reading

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Senior Account Director, Michael Page Marketing £60000 to £75000 per annum, Kingston upon Thames

Brand Strategist and Innovator, Michael Page Marketing £40000 to £65000 per annum, Leeds

Head of Web and Media, Michael Page Marketing £60000 to £70000 per annum, Exeter

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