| Who is the least twattish Twitterer? | | Rich Leigh | | 06 December 2011, 2:04PM |  A few weeks ago, I asked this question, effectively launching the first stage of The CRAPPs (Communicative Relations Awards from PR Professionals), a light-hearted PR awards scheme launched in 2010 to celebrate the often-fractious relationship between journalists and the public relations industry.
| | | | The top ten trending topics on Twitter in 2011 [infographic] | | Polly Becker | | 06 December 2011, 12:40PM |  Justin Bieber appears to own Twitter as his 15.1 million followers made sure he leads this top ten trending topics on Twitter 2011 list.
Although hats off to One Direction, the 2010 X Factor runners up make an appearance here as too. That’s like six degrees of Kevin Bacon via Twitter. | | | | | | | Social Media Outrage and Twitribution - The short lifespan of a trending topic | | Peter Wood | | 06 December 2011, 10:27AM |  I was recently asked about the effects of social media and public outrage. Specifically, the question was around Jeremy Clarkson and his 'oh so controversial' comments on the BEEB last week. You know, the comments that were definitely nothing to do with shifting copies of a Christmas DVD.
| | | | | | | Twitter hit by X Factor induced Bieber fever | | Rachel Hawkes | | 06 December 2011, 8:49AM |  As we're entering the final week, we are keeping an even keener eye on all things X Factor and social media.
The semi final results show was hit by Bieber fever yesterday as Canadian superstar performed. Whether he sang live or mimed is still the subject of tweebate, but regardless of that he caused a bit of a social media stir. As was to be expected. | | | | Understanding viral content marketing [infographic] | | Polly Becker | | 05 December 2011, 1:27PM |  Super infographic here looking at how content goes viral, what makes it tick and what you need to know to get it right. It begins with Metcalfe’s law, which calculates the value of a network.
| | | | | | | | | | Five top tips for a new Social Media 'practitioner' | | Cathy Ma | | 05 December 2011, 8:58AM |  Trying to explain Social Media is a bit like trying to describe what an elephant to someone who has never seen one. It encompasses technologies, humanities (psychology and sociology in particular), but is also critical to marketing and business strategies. If you are new to the industry, it can feel overwhelming and hard to distinguish signal from noise.
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