Wednesday 14 December 2011

Breaking news from Brand Republic - Ryanair, Thomas Cook, UK internet use, Heineken, James Murdoch

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Latest news
Ryanair sexy calendar draws over 8,000 complaints
Ryanair sexy calendar draws over 8,000 complaints
by Sara Kimberley
14 December 2011, 09:08AM
Ryanair's risqué charity calendar, featuring a new line-up of scantily-clad female cabin crew, has received over 8,000 complaints from members of the public, while an ad promoting it is being investigated by the ASA for being "sexist".
Thomas Cook reports £398m loss and closes 200 stores
Thomas Cook reports £398m loss and closes 200 stores
by John Reynolds
14 December 2011, 09:41AM
Thomas Cook has confirmed it will close 200 underperforming outlets with the expected loss of more than 650 jobs as the holiday provider moves to turn around its ailing business after reporting a £398m loss.
UK leads the way digitally, says Ofcom report
UK leads the way digitally, says Ofcom report
by Maisie McCabe
14 December 2011, 09:51AM
People in the UK use the internet more often and for more reasons than in other major countries, according to a new report which found UK customers are paying less for communications services than many other consumers across the world.
Heineken to ramp up social media for Bulmers and Jaques
Heineken to ramp up social media for Bulmers and Jaques
by Sarah Shearman
14 December 2011, 08:00AM
Heineken is ramping up its social media activity for its Bulmers and Jacques fruit cider brands, to capitalise on the conversations taking place around them in the digital space.
James Murdoch was sent email about extent of hacking in 2008
James Murdoch was sent email about extent of hacking in 2008
by Maisie McCabe
14 December 2011, 09:18AM
James Murdoch, News Corporation's international chief executive, responded to, but did not fully read an email that suggested phone hacking went beyond a royal reporter in 2008, according to evidence published yesterday (13 December) by a parliamenta...
Churchill Insurance signs up Martin Clunes for new campaign
Churchill Insurance signs up Martin Clunes for new campaign
by Alex Brownsell
14 December 2011, 08:46AM
Churchill Insurance is revamping its nodding dog brand mascot with a new marketing campaign starring actor Martin Clunes.
118 118 launches fleet of free cabs for London revellers
118 118 launches fleet of free cabs for London revellers
by Sara Kimberley
14 December 2011, 08:00AM
Directory enquiry service 118 118 is launching a fleet of free cabs for Londoners, as part of an ad campaign to encourage partygoers to pre-book taxis over the Christmas period.
Opinion
Think BR: The changing face of media consumption
Think BR: The changing face of media consumption
by Gavin Sugden and Tom Cross
14 December 2011, 08:30AM
UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden, director, and Tom Cross, senior research executive at Ipsos MediaCT.
Think BR: Moving media measurement into the 21st Century
Think BR: Moving media measurement into the 21st Century
by Rhys McLachlan
12 December 2011, 08:00AM
Use of traditional media metrics is stifling development and innovation in the media landscape, writes Rhys McLachlan, corporate development director, Videology.
Intelligence
Capitalising your brand
Capitalising your brand
by Anne Collins
13 December 2011, 08:00AM
Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown.
Marketing's Adwatch of the Year 2011
Marketing's Adwatch of the Year 2011
by Gail Kemp
13 December 2011, 09:00AM
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Meaningful brands at Christmas
Meaningful brands at Christmas
by MPG Media Contacts
12 December 2011, 01:00PM
While excess is the ghost of Christmas past, the Christmas spirit is still very much alive, according to new insight from MPG Media Contacts.
Also in the news
Mindshare prepares for battle as Unilever calls £3bn global media review
by Arif Durrani, 13 December 2011, 10:56AM
Ogilvy & Mather wins £300m global Philips business
by Matt Williams, 13 December 2011, 12:00PM
Carat lands £23m Wickes media business
by Katherine Levy, 13 December 2011, 11:55AM
Leeds, London and Birmingham among 20 areas in running for local TV
by Maisie McCabe, 13 December 2011, 11:15AM
HP dumps its Apple iPad rival tablet on Ebay
by Sara Kimberley, 13 December 2011, 10:54AM
PHD wins Hyatt global digital media
by Daniel Farey-Jones, 13 December 2011, 11:20AM
From the blogs
Meet the makers
Greg Taylor
14 December 2011, 9:45AM
AirAsia flies away from competitors on loyalty
Chris J Reed
14 December 2011, 7:13AM
XFactor UK Social Media Monitoring: Stop counting and start analysing! (Full study)
John Barton
13 December 2011, 4:06PM
Sociable CRM needed
Ivan Clark
13 December 2011, 1:21PM
Optimist Latin America
Margaret Rose Grigsby
13 December 2011, 1:08PM
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