Friday 2 December 2011

Marketing Daily - Why marketers must get to grips with the 'second screen'; plus Diageo, Tesco, Groupon, and John Lewis

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Breaking news from Marketing
 
Breaking news from Marketing December 2011
 
Latest News
 
Getting to grips with the second screen
Nicola Clark,
02 December 2011
 

The television's role at the heart of the living room has been...

Getting to grips with the second screen
 
 
Groupon to be investigated by OFT over trading practices
Sarah Shearman,
02 December 2011
 

The Office of Fair Trading (OFT) is to investigate Groupon over complaints...

Groupon: OFT to probe daily deals service over its trading practices
 
 
Diageo to sponsor free New Year's Eve travel for three years
Gemma Charles,
02 December 2011
 

Drinks company Diageo has signed a three-year deal to sponsor free travel...

Diageo: activity fronted by Lewis Hamilton
 
 
Tesco rolls out free Wi-Fi nationwide in biggest stores
Matthew Chapman,
02 December 2011
 

Tesco is rolling out free Wi-Fi to every Tesco Extra branch in...

Tesco: launches Wi-Fi initiative
 
 
Is social commerce gaining traction?
Adam Woods,
02 December 2011
 

As shopping in a social context takes off, brands are starting to...

Heinz sold personalised Get Well Soon cans of soup on Facebook
 
 
John Lewis highlights price-match promise
Matthew Chapman,
02 December 2011
 

John Lewis has reacted to Debenhams' Big Gift Event sale this weekend...

John Lewis: Christmas 2011 ad campaign
 
 
Coca-Cola to build musical Olympic pavilion
Loulla-Mae Eleftheriou-Smith,
02 December 2011
 

Coca-Cola is to build a pavilion in the Olympic Park to provide...

Olympic architects: Asif Khan and Pernilla Ohrstedt with Coca-Cola Beatbox model
 
 
 
Also in the News
 
Sky marketer scoops top prize at Brand Event Awards
Staff,
02 December 2011
 
Barclaycard teams up with celebrities for 'Easier' Christmas push
Alex Brownsell,
02 December 2011
 
Air New Zealand challenges public to solve mascot murder
Loulla-Mae Eleftheriou-Smith,
02 December 2011
 
Sales agencies stake a claim to digital prize
David Benady,
02 December 2011
 
 
 
Blogs
 
 
Nudge theory or fudge theory?
Nicola Clark
 

Richard Thaler, co-author of consumer behaviour bible Nudge has urged David Cameron to send the...

 
 
Are UK marketers facing a talent exodus?
Nicola Clark
 

Marketers of Britain, will the last person to leave please turn the lights off. According...

 
 
The new data landscape
Alan Mitchell
 

You can't go long in marketing nowadays without someone pointing out the critical importance of data. There's an awful...

 
 
Is brand marketing damaging our society?
Pete Davis
 

Since the UK riots over the summer, brand marketing has found itself increasingly thrust under...

 
 
How Littlewoods Stole Christmas.
Nicola Clark
 

Slightly dramatic I know. But if you have read Charlie Brooker who says the store:...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Manager, Fabric Up to R600,000, Johannesburg

Marketing Manager, Badenoch & Clark £45000 - £50000 per annum, City of London

Senior Research Executive, Trace Up to c. £35,000 per annum (negotiable), Central London

Account Manager, Major Players £25000 - £26000 per annum, London

Account Executive, Michael Page Marketing £19000 to £24000 per annum, Kent

Account Director, Michael Page Marketing £40000 to £55000 per annum, London

Senior Account Manager, Michael Page Marketing £35000 to £40000 per annum, West London

Consumer Insight Director, Jarlett de Grouchy £43000 - £47000 per annum + Bonus + Benefits, London

Insight Manager, Jarlett de Grouchy £30000 - £35000 per annum + Bonus + Benefits, London

Senior Account Manager - Leading Brand Comms Agency - £30-38k - London, WE ARE THOMAS 30000-38000, London

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