| Latest news | |  | | | | | The government is drawing up a voluntary pledge in partnership with fashion, beauty and media brands to tackle the issue of body confidence, primarily among girls and women. | | |  | | | | | Ads from T-Mobile, Google Chrome and Asos were the most popular with UK viewers on YouTube this year, according to data from Google. | | |  | | | | | Everything Everywhere is to bolster its presence as a consumer-facing brand with a dedicated ecommerce site, following a major internal review at the T-Mobile and Orange-owner. | | |  | | | | | Kimberly-Clark has signed an exclusive advertising deal with Channel 4 for a £3m overhaul of Andrex's moist-tissue wipes, which have been rebranded Andrex Washlets. | | |  | | | | | WPP media buying operation GroupM has reduced its forecast for growth in UK adspend for this year from 1.5% to 0.7%, after projecting larger declines for newspapers. | | |  | | | | | UKTV, which owns the Dave and Watch TV channels, has appointed former PepsiCo marketer Simon Michaelides as head of marketing for its 10-channel network. | | |  | | | | | Low-cost airline easyJet is launching its first mobile app, which enables consumers to search and book fares through their smartphone. | | |  | | | | | Telecoms brand TalkTalk is to offer customers mobile handsets and contracts in a major expansion of its proposition. | | |  | | | | | The Financial Times has launched an Android app for tablets and smartphones, having pulled its iOS app from Apple's app store in August this year. | | |  | | | | | Cartier has released the first short film in a trilogy produced in collaboration with musicians and directors. We take a look at how the film was put together with creative agency The Hours and French band Air. | | | | | Intelligence | |  | | | | | As shopping in a social context takes off, brands are starting to experiment, writes Adam Woods. | | |  | | | | | The television's role at the heart of the living room has been under threat for some time, so broadcasters and brands must embrace the concept of the second screen, writes Nicola Clark. | | |  | | | | | Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for online work. | | | | | Opinion | |  | | | | | Who, other than the owners of a company in distress, will want to sell their business under an earnout deal if the upside is so uncertain, asks Bob Willott. | | |  | | | | | The direct marketing fraternity circled their wagons at the IPA this week for a celebration of direct creativity - so how come only two out of six campaigns put forward were by direct agencies? | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | Digital Producer | | Recruiter Public Creative Ltd | | Salary £25,000-£30,000 per annum depending on experience | | Location Shoreditch, London | | | | |  | | |
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