Global - Twitter, Gatorade, Ketchum Pleon, Volvo, EC, Heineken

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Twitter launches first pan-European promoted products campaign by Sarah Shearman 09 December 2011, 10:45AM Twitter has struck a deal with Nokia, the mobile manufacturing giant, to launch its first pan-European promoted products campaign brokered by the London-based UK sales team. Gatorade repositions with "Game Changer" campaign by Loulla-Mae Eleftheriou-Smith 09 December 2011, 09:09AM Gatorade, the sports drink brand, is repositioning in the UK as a sports nutrition product for athletes as it launches a new "G Series Pro" range and a supporting marketing campaign. Ketchum Pleon merges with DDB Financial in Paris by Sara Luker 09 December 2011, 08:44AM Ketchum Pleon Paris has merged with fellow Omnicom Group agency DDB Financial to beef up the agency's global financial comms offering. Volvo appoints Arnold as lead global creative agency by Daniel Farey-Jones 08 December 2011, 05:15PM Volvo has moved its UK and China creative business out of SapientNitro and into Arnold Worldwide without a pitch. European Commissioner backs 'right to be forgotten' data reform by Daniel Farey-Jones 06 December 2011, 04:00PM The European Commissioner for Justice today repeated she wants to establish the right to be forgotten in the forthcoming update to the EU's 1995 Data Protection Directive. Heineken USA 'beerfriender' by Wieden & Kennedy New York by 09 December 2011, 10:14AM Heineken has released a Christmas campaign with a Facebook app. Also in the news Digitas global CEO Lord replaces Lang in expanded Vivaki digital role by Mark Banham, 06 December 2011, 11:48AM Brazil PR opens Doha office as firm expands internationally by Sara Luker, 05 December 2011, 05:47PM Citigate Dewe Rogerson launches branded Russian HQ in Moscow by Alec Mattinson, 06 December 2011, 12:01AM Media agencies reduce global adspend forecasts by Daniel Farey-Jones, 05 December 2011, 04:00PM MediaCom picks up Revlon from Starcom by Daniel Farey-Jones, 02 December 2011, 03:54PM Heineken USA 'beerfriender' by Wieden & Kennedy New York by , 09 December 2011, 10:14AM From Singapore - Chris Reed on partnership marketing The Singaporean Police's Extraordinary Marketing Chris J Reed 09 December 2011, 4:26AM Nandos adverts have no wings Chris J Reed 08 December 2011, 6:06AM Carlsberg challenges perceptions Chris J Reed 07 December 2011, 1:48AM The Girl with the Dragon Tattoo - a marketing dream Chris J Reed 06 December 2011, 1:50AM Pringles' sounds off… Chris J Reed 05 December 2011, 2:36AM The Wall blog How does Twitter drive the mainstream news agenda? Jennifer Whitehead 09 December 2011, 10:40AM Is online reputation management really a 'Dark Art'? Nigel Muir 09 December 2011, 10:25AM People don't want to interact with brands, but with people Fredrik Sarnblad 09 December 2011, 9:53AM New Twitter arrives as brands get enhanced pages @gordonmacmillan 09 December 2011, 9:30AM Twitter tells advertisers followers are worth $2.50 @gordonmacmillan 08 December 2011, 12:59PM Social brand value of world's top 50 brands revealed: Google rules [infogrpahic] @gordonmacmillan 08 December 2011, 12:37PM Gordon's Republic WSJ editor calls rival's hacking coverage less than "virtuous" @gordonmacmillan 08 December 2011, 11:37AM Aaron Sorkin's HBO series gets a name: 'Newsroom' @gordonmacmillan 06 December 2011, 12:12PM Bell Pottinger caught boasting how they influence the PM @gordonmacmillan 06 December 2011, 10:15AM MadScam Q: when is a sale not a sale? A: When it's a sale! George Parker 25 November 2011, 2:02PM Fumbling the Future! George Parker 23 November 2011, 3:26AM I love awards! George Parker 01 September 2011, 4:59PM Latest jobs Marketing Manager - Growing creative agency Recruiter Ad Lib Salary £25k - £35k Location Bristol Senior Manager - B2B Marketing Recruiter Fitzroy Executive Salary £75000 per annum + top benefits Location London Planner Recruiter Blue Skies Marketing Recruitment Salary £50000 to £70000 per annum Location London Digital Senior Account Director Recruiter Purple Consultancy Salary £50000 - £60000 per annum Location London Junior Digital Producer/ Junior Digital Project Manager Recruiter Purple Consultancy Salary £25000 - £30000 per annum Location London Marketing Executive Recruiter Hudson Salary £130 - £180 per day Location City of London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders