Monday, 5 December 2011

Breaking news from Brand Republic - Global adspend, I'm A Celeb, TUI, Gowalla, ESPN

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Latest news
ZenithOptimedia predicts slow 2012 for Western Europe
ZenithOptimedia predicts slow 2012 for Western Europe
by Daniel Farey-Jones
05 December 2011, 12:01AM
The Western Europe ad market will grow just 2% next year despite the stimulus of the Olympics and the European Championships, but global adspend will climb 4.7%.
I'm A Celeb bows out with 10.2 million peak
I'm A Celeb bows out with 10.2 million peak
by Maisie McCabe
05 December 2011, 09:50AM
Dougie Poynter's victory in 'I'm a Celebrity... Get Me Out of Here' helped the final of this year's series to a peak audience of 10.2 million viewers on Saturday night.
Revenues up 9% at Thomson Holidays owner
Revenues up 9% at Thomson Holidays owner
by Loulla-Mae Eleftheriou-Smith
05 December 2011, 09:10AM
TUI travel, the tour operator behind the Thomson Holidays and First Choice brands, has posted a 9% rise in revenues for the full year to 30 September, to £14.7bn.
Facebook buys Gowalla, report claims
Facebook buys Gowalla, report claims
by Sarah Shearman
05 December 2011, 09:40AM
Facebook has acquired location-based social sharing service Gowalla for an undisclosed sum, according to reports.
ESPN to launch FA Cup campaign
ESPN to launch FA Cup campaign
by Sara Kimberley
05 December 2011, 09:26AM
ESPN is readying a post-Christmas ad campaign to promote its live televised coverage of the 2011-12 FA Cup competition.
Billionaire Lebedevs launch the Journalism Foundation with Kelner at helm
Billionaire Lebedevs launch the Journalism Foundation with Kelner at helm
by Arif Durrani
05 December 2011, 07:30AM
Evgeny Lebedev, chairman of The Independent and the London Evening Standard, and his father Alexander (Lebedev), have today launched the Journalism Foundation, a body designed to promote, develop and sustain "free and fair" journalism around the worl...
Nissan pushes urban parking technology for Qashqai model
Nissan pushes urban parking technology for Qashqai model
by Matthew Chapman
05 December 2011, 08:55AM
Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help drivers notice obstructions when parking.
Intelligence
Is social commerce gaining traction?
Is social commerce gaining traction?
by Adam Woods
02 December 2011, 12:00AM
As shopping in a social context takes off, brands are starting to experiment, writes Adam Woods.
Getting to grips with the second screen
Getting to grips with the second screen
by Nicola Clark
02 December 2011, 09:00AM
The television's role at the heart of the living room has been under threat for some time, so broadcasters and brands must embrace the concept of the second screen, writes Nicola Clark.
Sales agencies stake a claim to digital prize
Sales agencies stake a claim to digital prize
by David Benady
02 December 2011, 09:00AM
Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for online work.
Opinion
Can the direct tribe deal with the engagement landgrab?
Can the direct tribe deal with the engagement landgrab?
by Daniel Farey-Jones
01 December 2011, 02:10PM
The direct marketing fraternity circled their wagons at the IPA this week for a celebration of direct creativity - so how come only two out of six campaigns put forward were by direct agencies?
Claire Beale: Adland needs principles as Britain goes on strike
Claire Beale: Adland needs principles as Britain goes on strike
by Claire Beale
01 December 2011, 08:00AM
David Jones, the global chief of Havas, is not a man shy of his own achievements.
Also in the news
MediaCom picks up Revlon from Starcom
by Daniel Farey-Jones, 02 December 2011, 03:54PM
Diageo to sponsor free New Year's Eve travel for three years
by Gemma Charles, 02 December 2011, 01:00PM
Coca-Cola to build musical Olympic pavilion
by Loulla-Mae Eleftheriou-Smith, 02 December 2011, 01:15PM
Tesco rolls out free Wi-Fi nationwide in biggest stores
by Matthew Chapman, 02 December 2011, 12:50PM
Barclaycard teams up with celebrities for 'Easier' Christmas push
by Alex Brownsell, 02 December 2011, 11:15AM
From the blogs
Five top tips for a new Social Media 'practitioner'
Cathy Ma
05 December 2011, 8:58AM
When, even if you are right, you are wrong
A Different Hat
05 December 2011, 8:43AM
Pringles' sounds off?
Chris J Reed
05 December 2011, 2:36AM
Did you leverage Cyber Monday to entice customers back into store?
Scott Storey
02 December 2011, 3:08PM
Dealing with the Jeremy Clarksons of social
Peter Wood
02 December 2011, 2:53PM
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