Marketing Daily - Oops! Marketing's top 10 marketing mishaps of the year; plus Weight Watchers, British Gas, Netflix, and BT

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View in web browser View text-only version   Breaking news from Marketing December 2011   Latest News   Review of the Year: Top 10 marketing mishaps in 2011 Nicola Clark, 20 December 2011   Budgets may have been the main issue in the spotlight, but a...     Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign Rachel Barnes, 20 December 2011   Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring...     Social video explodes as brands 'become friends' with consumers Gemma Charles, 20 December 2011   Social video sharing has experienced massive growth over the past five years,...     British Gas commercial director Rick Vlemmiks to depart Matthew Chapman, 20 December 2011   British Gas commercial director Rick Vlemmiks is leaving the company after just...     Netflix and BBC Worldwide strike content deal Sarah Shearman, 20 December 2011   Netflix has struck a deal with BBC Worldwide to broadcast BBC programmes...     Olympic stadium owners look beyond football for future John Reynolds, 20 December 2011   The tender for the use of the Olympic Stadium, after the 2012...     BT stokes 'patent wars' with legal assault on Google Sarah Shearman, 20 December 2011   BT has entered the "patent wars" fray by launching legal action against...       Also in the News   Honda launches interactive online film for 2012 Civic Sara Kimberley, 20 December 2011   Everything Everywhere boosts T-Mobile ad offering Sarah Shearman, 20 December 2011       Blogs     Was Iggy Pop a passenger? CHRIS BARRACLOUGH   Iggy Pop is being dropped from the Swiftcover TV ads. Why’s that then? Is it a classic case of the...     ‘Tis the season to be jolly well stressed out of one’s Christmas tree… isn’t it? Mark Tomkins, TDA   You know that buying gifts for your wife's aunt's brother-in-law is stressful. It can be...     The whole is greater than the sum of its parts Darren James, TDA   How can we start thinking about online activity as a single entity - an ecosystem...     Changing behaviour or challenging behaviour? Neil Fox, TDA   Most marketers measure success in terms of how effectively they change people's behaviour. Usually this...     Airbrushing the truth about advertising Nicola Clark   News that the government is to tackle the issue of 'body confidence' through the creation...             Whitepapers     Account Director, Michael Page Marketing £45000 to £50000 per annum, West End Retailer Marketing Consultants, DDB UK Unspecified, South East England / East Midlands / East Anglia / Essex Marketing Manager - Digital, Jarlett de Grouchy £60000 - £65000 per annum + bonus + benefits, West London Senior Account Executive, Dynamic New Alliances £20-25K, London Marketing Manager, Badenoch & Clark £40000 - £44500 per annum + Excellent Benefits, Reading Marketing Manager, Fabric Up to R600,000, Johannesburg Super Web Developer (Front End) - Clerkenwell, Major Players £29000 - £35000 per annum + bens, City of London SEO Manager, Propel £28000 - £35000 per annum + £28k - £35k, London Digital midweight COPYWRITER, London agency £35k, Digital Gurus £32000 - £35000 per annum, London Shopper Marketing Planner, air recruitment £50K Plus Benefits, Central London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2011 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ►  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ▼  2011 (1811) ▼  December (101) Marketing Daily - Wishing readers a Merry Christma... 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