Wednesday 21 December 2011

Digital AM - Lastminute.com, LoveFilm, Facebook, Plusnet

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Latest news
Lastminute.com hires Adam & Eve to £6m creative account
Lastminute.com hires Adam & Eve to £6m creative account
by Alex Brownsell
20 December 2011, 03:30PM
Lastminute.com has hired Adam & Eve to its £6m creative account, amid a strategic re-evaluation which will see it return to its brand heritage of "value" and "last-minute booking".
LoveFilm shores up defence against Netflix with Sony content deal
LoveFilm shores up defence against Netflix with Sony content deal
by Sarah Shearman
21 December 2011, 11:41AM
LoveFilm has struck a content deal with Sony Pictures Television, as it bolsters its defence against rival Netflix, which plans to launch in the UK next year.
Facebook readies Sponsored Stories ads
Facebook readies Sponsored Stories ads
by Sarah Shearman
21 December 2011, 10:53AM
Facebook is expanding its Sponsored Story ad format, which will gradually introduce social ads in users' news feeds from next year, to boost ad revenues ahead of the company's flotation.
Plusnet to sponsor Celebrity Big Brother
Plusnet to sponsor Celebrity Big Brother
by Maisie McCabe
21 December 2011, 09:15AM
Plusnet, the BT-owned telecoms provider, has signed a six-figure deal to sponsor next year's 'Celebrity Big Brother' on Channel 5.
Phones4U horror ad triumphs against flood of complaints
Phones4U horror ad triumphs against flood of complaints
by Matthew Chapman
21 December 2011, 08:51AM
Phones4U has termed its victory against hundreds of complaints about its horror-themed ad "a triumph" of "creative" and "impactful advertising".
Euro RSCG bolsters digital capabilities
Euro RSCG bolsters digital capabilities
by Matthew Chapman
21 December 2011, 09:00AM
Euro RSCG London has appointed Michael Olaye, formerly director of The Creative Partnership, as technical director.
Also in the news
Social video explodes as brands 'become friends' with consumers
by Gemma Charles, 20 December 2011, 12:34PM
Honda launches interactive online film for 2012 Civic
by Sara Kimberley, 20 December 2011, 11:02AM
Netflix and BBC Worldwide strike content deal
by Sarah Shearman, 20 December 2011, 11:24AM
CSL promotes augmented reality app through TV ad
by Sara Kimberley, 20 December 2011, 10:56AM
From the blogs
The Tweet Days of Christmas
Cat Turner & Bridey Lipscombe
20 December 2011, 5:18PM
Luxury goods - why are they riding the recession?
Daniel Dumoulin
20 December 2011, 1:57PM
Milk (not silk) is the fabric du jour
Greg Taylor
20 December 2011, 9:20AM
2011 most recalled FMCG ads. The 7 secrets of success. :-)
Chris Arnold
20 December 2011, 2:40AM
Engine Group - partnership in substance or only in form?
Bob Willott
19 December 2011, 10:53PM
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