| Latest news | |  | | | | | Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories. | | |  | | | | | The tender for the use of the Olympic Stadium, after the 2012 Games, begins today (20 December) with organisers not dependant on a football club to attract the desired £5m a year in fees. | | |  | | | | | BT has entered the "patent wars" fray by launching legal action against Google in the US over copyright infringement, centring on a raft of the internet giant's products, such as its mobile operating system Android. | | |  | | | | | Ogilvy & Mather has acquired a 49% stake in Chinese advertising agency, Nanjing Yindu Advertising and Commerce Co, as it looks to expand it presence in the region. | | |  | | | | | Pierre Nagger, managing director EU at Turn, has played live on Italian television with his former band back in the 1980s, edited his own music fanzine, and is not impressed by Powerpoint slides full of jargon. | | | | | Opinion | |  | | | | | Luxury brands using social media have to walk the tightrope between accessibility and exclusivity, writes Jane Simmonds, managing partner of Conran Design Group. | | |  | | | | | In the year ahead collaborating with agency and media partners and bringing online and offline strategies together will deliver more successful marketing campaigns, writes Richard Trinder, industry leader at Google UK. | | |  | | | | | People are watching more TV than ever and new technologies are allowing advertisers to target them like never before, writes Hamish Pringle, strategic advisor to 23red. | | | | | Intelligence | |  | | | | | Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown. | | |  | | | | | Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp. | | |  | | | | | While excess is the ghost of Christmas past, the Christmas spirit is still very much alive, according to new insight from MPG Media Contacts. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | Product Manager | | Recruiter Adam Recruitment | | Salary £25000 - £35000 per annum | | Location Warrington | | | | |  | | |
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