Thursday 15 December 2011

Marketing Daily - Innocent, First Choice, BMW, BRC, HuffPo, Media Brands of 2011

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Breaking news from Marketing
 
Breaking news from Marketing December 2011
 
Latest News
 
Innocent encourages staff to take sabbaticals
John Reynolds,
15 December 2011
 

Innocent Drinks is understood to be encouraging staff to take up to...

Innocent: 'superhero' ad campaign
 
 
First Choice kicks off £3m relaunch campaign
Loulla-Mae Eleftheriou-Smith,
15 December 2011
 

First Choice, the holiday brand from tour operator TUI UK & Ireland,...

First Choice: latest ad campaign promotes tour operator's all-inclusive holidays
 
 
BMW prepares global campaign for high-end 6 Series Gran Coupé
Alex Brownsell,
15 December 2011
 

BMW is preparing a marketing push behind its 6 Series Gran Coupé,...

BMW: global ad campaign for 6 Series Gran Coupé
 
 
Retailers hit by slow start to December
Sara Kimberley,
15 December 2011
 

The number of people hitting the high street and shopping centres in...

Shoppers: retailers are hit by slow start to Christmas
 
 
Huffington Post UK to introduce branded blogs
Sarah Shearman,
15 December 2011
 

The Huffington Post is set to introduce branded blogs to its UK...

Huffington Post: set to introduce branded blogs to UK site
 
 
Review of the Year: Media Brands of the Year 2011
Nicola Clark,
15 December 2011
 

A volatile marketplace has not stifled innovation in media over the past...

Review of the Year: Media Brands of the Year 2011
 
 
 
Also in the News
 
Agency of the Year: Media Agency of the Year - Best of the rest
14 December 2011
 
MySpace out of top ten most visited social networks
Matthew Chapman,
15 December 2011
 
HP dumps its Apple iPad rival tablet on Ebay
Sara Kimberley,
13 December 2011
 
Apple Mac App store hits 100m download mark
Sarah Shearman,
13 December 2011
 
 
 
Blogs
 
 
?Tis the season to be jolly well stressed out of one?s Christmas tree? isn?t it?
Mark Tomkins, TDA
 

You know that buying gifts for your wife's aunt's brother-in-law is stressful. It can be...

 
 
The whole is greater than the sum of its parts
Darren James, TDA
 

How can we start thinking about online activity as a single entity - an ecosystem...

 
 
Changing behaviour or challenging behaviour?
Neil Fox, TDA
 

Most marketers measure success in terms of how effectively they change people's behaviour. Usually this...

 
 
Airbrushing the truth about advertising
Nicola Clark
 

News that the government is to tackle the issue of 'body confidence' through the creation...

 
 
What HSBC?s record fine teaches marketers like you
CHRIS BARRACLOUGH
 

This is a huge marketing story that hit the front pages. Yet it barely warranted a mention in the marketing...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Manager, Badenoch & Clark £40000 - £44500 per annum + Excellent Benefits, Reading

Client Marketing Manager, Michael Page Marketing £33000 to £35000 per annum, North London

Marketing Manager - Premium, Jarlett de Grouchy £55000 - £62000 per annum + BONUS, Hammersmith and Fulham

Marketing Manager, Fabric Up to R600,000, Johannesburg

Digital Strategist, Dynamic New Alliances £40K - £45K, Central London

Global Marketing Operations Manager, Lallemand Animal Nutrition Competitive plus usual multi-national benefits including bonus scheme, UK flexible

Account Director, Purple Consultancy £50000 - £60000 per annum, London

General Manager of Ecommerce, Umbro Competitive salary package, Cheshire, England

Account Manager, Purple Consultancy £24000 - £34000 per annum, London

Strategy Director, Major Players £55000 - £60000 per annum + full benefits package, City of London

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