Friday 2 December 2011

Campaign Daily Fix - Brilliant Media, Radio industry ad campaign, Campaign's viral chart, Barclaycard, Miroma

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Latest News
MediaCom buys Brilliant Media
by Maisie McCabe,
02 December 2011, 10:55AM
MediaCom buys Brilliant Media
MediaCom, the WPP media agency, has bought the independent regional media agency Brilliant Media.
Radio industry launches 'Let It Live' digital radio campaign
by Maisie McCabe,
02 December 2011, 09:50AM
Radio industry launches 'Let It Live' digital radio campaign
The radio industry is to launch the first wave of its £10m campaign to promote all forms of digital radio tomorrow (3 December) in a strategic marketing shift away from concentrating purely on DAB sets ahead of Christmas.
Campaign Viral Chart: Same-sex marriage ad is most shared
by Ben Hall,
02 December 2011, 08:00AM
Campaign Viral Chart: Same-sex marriage ad is most shared
An ad in support of same-sex marriages in Australia, which has been shared a total 863,491 times in the past seven days, tops this week's chart.
Barclaycard teams up with celebrities for 'Easier' Christmas push
by Alex Brownsell,
02 December 2011, 11:15AM
Barclaycard teams up with celebrities for 'Easier' Christmas push
Barclaycard is extending its ongoing 'Easier' brand campaign with a Christmas promotion promising to make Christmas easier for consumers.
Miroma Ventures appoints McDonald's Hirst as commercial director
by Maisie McCabe,
02 December 2011, 08:50AM
Miroma Ventures appoints McDonald's Hirst as commercial director
Miroma Group has appointed McDonald's senior marketing manager Richard Hirst as commercial director of Miroma Ventures, a new division incorporating non-barter interests.
Latest Work
Cockburn's Port 'pronounce responsibly' by BETC London
01 December 2011, 10:34AM
Cockburn's Port 'pronounce responsibly' by BETC London
Cockburn's Port has launched its first advertising campaign for 15 years.
Harveys Furniture 'feelgood furniture' by HMDG
01 December 2011, 10:43AM
Harveys Furniture 'feelgood furniture' by HMDG
HMDG has created its first work for Harveys Furniture since winning the business earlier this year. The new brand positioning is: 'Harveys. Feelgood furniture'.
Carl's Jr 'ice-cream man' by David&Goliath
29 November 2011, 03:31PM
Carl's Jr 'ice-cream man' by David&Goliath
David&Goliath has launched a spot for Carl's Jr and its Hand Scooped Oreo Cookie Ice Cream Sandwich.
Jack Daniels 'holiday barrel tree' by Arnold Worldwide
29 November 2011, 03:04PM
Jack Daniels 'holiday barrel tree' by Arnold Worldwide
A giant Christmas tree erected from 140 white oak whiskey barrels features at the heart of Jack Daniel's Christmas advertising campaign.
Also in the News
Groupon to be investigated by OFT over trading practices
by Sarah Shearman, 02 December 2011, 11:33AM
Air New Zealand challenges public to solve mascot murder
by Loulla-Mae Eleftheriou-Smith, 02 December 2011, 09:45AM
Sky marketer scoops top prize at Brand Event Awards
by Staff, 02 December 2011, 10:00AM
Latest Blog Entries
DISCIPLINED UNTHINKING
Dave Trott, 29 November 2011, 9:11AM
Beautiful people
Steve Henry, 27 November 2011, 4:11PM
Anyone for a skinnydip?
Lolly and Nat, 25 November 2011, 5:11PM
Social media peer pressure, or why I might be watching X Factor this weekend
Tara Beard-Knowland, 25 November 2011, 4:11PM
Too much of a good thing
Tara Beard-Knowland, 22 November 2011, 2:11PM
NEGATIVE PEOPLE v POSITIVE PEOPLE
Dave Trott, 22 November 2011, 9:11AM
More Blogs
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