Monday 12 December 2011

Marketing Daily - Panasonic plans expansion into the smartphone market; plus Heineken, Asos, Diageo, and BMX

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Breaking news from Marketing
 
Breaking news from Marketing December 2011
 
Latest News
 
Panasonic to elbow into smartphone market
Daniel Farey-Jones,
12 December 2011
 

Japanese tech brand Panasonic is to launch its first smartphone in Europe...

Panasonic: the new smartphone to be launched in Europe in March
 
 
Heineken rolls out responsible drinking digital campaign
Sarah Shearman,
12 December 2011
 

Heineken has launched a digital campaign about responsible drinking in the run-up...

Heineken: Sunrise digital campaign promotes responsible drinking
 
 
Asos marketing director Clare Dobbie departs
Matthew Chapman,
12 December 2011
 

Asos.com marketing director Clare Dobbie has parted ways with the online fashion...

Claire Dobbie: leaving Asos
 
 
Diageo in £2m Christmas push
Gemma Charles,
12 December 2011
 

Diageo has unveiled a £2m festive ad and digital campaign to drive...

Diageo: launches £2m Christmas campaign for Guinness
 
 
Stelios in car share venture
John Reynolds,
12 December 2011
 

EasyJet founder Sir Stelios Haji-Ioannou has teamed up with Lastminnute.com founder Brent...

Sir Stelios Haji-Ioannou: launches car-sharing initiative with Brent Hoberman
 
 
BMX sport looks for world championships sponsor ahead of the Olympics
John Reynolds,
12 December 2011
 

Olympic sport BMX riding is looking for a sponsor for its world...

BMX: a rider goes head-to-head with a bull at Birmingham's Bullring
 
 
 
Also in the News
 
X Factor climaxes with 15.3 million viewers
Maisie McCabe,
12 December 2011
 
Fire brigade campaign tells people to get takeaways
Sara Kimberley,
12 December 2011
 
ITV secures two England group games for Euro 2012
John Reynolds,
12 December 2011
 
 
 
Blogs
 
 
The whole is greater than the sum of its parts
Darren James, TDA
 

How can we start thinking about online activity as a single entity - an ecosystem...

 
 
Changing behaviour or challenging behaviour?
Neil Fox, TDA
 

Most marketers measure success in terms of how effectively they change people's behaviour. Usually this...

 
 
Airbrushing the truth about advertising
Nicola Clark
 

News that the government is to tackle the issue of 'body confidence' through the creation...

 
 
What HSBC’s record fine teaches marketers like you
CHRIS BARRACLOUGH
 

This is a huge marketing story that hit the front pages. Yet it barely warranted a mention in the marketing...

 
 
Nudge theory or fudge theory?
Nicola Clark
 

Richard Thaler, co-author of consumer behaviour bible Nudge has urged David Cameron to send the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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