| Understanding viral content marketing [infographic] | | Polly Becker | | 05 December 2011, 1:27PM |  Super infographic here looking at how content goes viral, what makes it tick and what you need to know to get it right. It begins with Metcalfe’s law, which calculates the value of a network.
| | | | | | | | | | Five top tips for a new Social Media 'practitioner' | | Cathy Ma | | 05 December 2011, 8:58AM |  Trying to explain Social Media is a bit like trying to describe what an elephant to someone who has never seen one. It encompasses technologies, humanities (psychology and sociology in particular), but is also critical to marketing and business strategies. If you are new to the industry, it can feel overwhelming and hard to distinguish signal from noise.
| | | | Dealing with the Jeremy Clarksons of social | | Peter Wood | | 02 December 2011, 2:53PM | I'm always amazed at the liberal view people have regarding social media moderation. The consensus around the globe seems to be that you can say what you like on social platforms and that a brand should just suck it up and leave it sitting there as some sort of homage to freedom of speech. | | | | | | | The X Factor: Social media points to a Little Mix victory - Week 8 [infographic] | | Rachel Hawkes | | 02 December 2011, 11:21AM |  ? Social media points to a Little Mix victory
? Contestants grow by average of 12,400 fans during live shows
? Approximately 80.3 million views on YouTube in eight weeks
With just two more live shows to go, Week 8 (the quarter finals) saw each of the five contestants sing two songs each; a guilty pleasure, and a song by a musical hero. Aside from 17 year old Janet Devlin forgetting the words during her first song (not her first time), the show experienced less drama. | | | | The week in search - this is my truth tell me yours | | Stefan Hull | | 02 December 2011, 10:08AM |  So, Cyber Monday has been and gone – but not forgotten, unless you’re using Bing that is.
Danny Sullivan over at Search Engine Land picked up on the fact that the site of the trade organisation that came up with the concept quite literally got lost on Bing. | | | | Twitter the #YearInReview: A year in stories | | @gordonmacmillan | | 02 December 2011, 9:33AM |  Twitter has just put out the December edition of Twitter Stories, which highlights ten remarkable and often moving moments of 2011 that played out in part on Twitter.
There is the story of Shohaib Athar, better known to millions as @ReallyVirtual, who live tweeted the moment when Osama bin Laden was found and killed. While many of us know the that story, and how we shared it on Twitter, there are other tales that are less well known such as that of the former Puerto Rican homeless man Daniel Morales, @putodanny, who found hope and his daughter who he had not seen for 11 years. | | | | Google gives YouTube a new look | | Polly Becker | | 02 December 2011, 8:30AM |  Google has given YouTube a seasonal makeover with the introduction of a new homepage, Channel design and a fresh coat of digital paint. Here are three ways these updates will improve your YouTube life.
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