Wednesday 14 December 2011

Marketing Daily - Sainsbury's top marketers depart; plus Swiftcover dumps Iggy Pop, Nokia, Premier Foods, and Heineken

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Breaking news from Marketing
 
Breaking news from Marketing December 2011
 
Latest News
 
Sainsbury's top marketers depart
Rachel Barnes,
14 December 2011
 

EXCLUSIVE - Sainsbury's is losing its top two marketers as Mark Horgan,...

Mark Horgan: was due to take up his role as Sainsbury's marketing director by February
 
 
Axa loses lust for life with Iggy Pop
John Reynolds,
14 December 2011
 

Axa has lost its lust for life with Iggy Pop and is...

Iggy Pop: rock star and Little Iggy puppet have been dropped from Axa campaigns
 
 
Nokia scraps plans for Groupon rival
Matthew Chapman,
14 December 2011
 

Mobile giant Nokia has scrapped plans to commercially launch a rival to...

Nokia: telecoms giant scraps Perks scheme
 
 
Premier Foods readies £10m TV campaign
John Reynolds,
14 December 2011
 

Premier Foods is emphasising its core brands by launching a £10m TV...

Hovis: Premier Foods brand
 
 
Churchill Insurance signs up Martin Clunes for new campaign
Alex Brownsell,
14 December 2011
 

Churchill Insurance is revamping its nodding dog brand mascot with a new...

Churchill Insurance: new ads starring Martin Clunes
 
 
Heineken to ramp up social media for Bulmers and Jaques
Sarah Shearman,
14 December 2011
 

Heineken is ramping up its social media activity for its Bulmers and...

Bulmers: incoporated social media in summer promotion of new cider variant
 
 
Confused.com announces Nectar partnership with TV ad
Alex Brownsell,
14 December 2011
 

Confused.com is launching a marketing campaign to promote a new tie-up with...

Confused.com: offering 1,000 Nectar points to car insurance policy purchasers
 
 
 
Also in the News
 
Thomas Cook reports £398m loss and closes 200 stores
John Reynolds,
14 December 2011
 
Ryanair sexy calendar draws over 8,000 complaints
Sara Kimberley,
14 December 2011
 
 
 
Blogs
 
 
‘Tis the season to be jolly well stressed out of one’s Christmas tree… isn’t it?
Mark Tomkins, TDA
 

You know that buying gifts for your wife's aunt's brother-in-law is stressful. It can be...

 
 
The whole is greater than the sum of its parts
Darren James, TDA
 

How can we start thinking about online activity as a single entity - an ecosystem...

 
 
Changing behaviour or challenging behaviour?
Neil Fox, TDA
 

Most marketers measure success in terms of how effectively they change people's behaviour. Usually this...

 
 
Airbrushing the truth about advertising
Nicola Clark
 

News that the government is to tackle the issue of 'body confidence' through the creation...

 
 
What HSBC’s record fine teaches marketers like you
CHRIS BARRACLOUGH
 

This is a huge marketing story that hit the front pages. Yet it barely warranted a mention in the marketing...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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