| Latest news | |  | | | | | Lastminute.com has hired Adam & Eve to its £6m creative account, amid a strategic re-evaluation which will see it return to its brand heritage of "value" and "last-minute booking". | | |  | | | | | Phones4U has termed its victory against hundreds of complaints about its horror-themed ad "a triumph" of "creative" and "impactful advertising". | | |  | | | | | TalkTalk is the most complained about broadband and landline provider in the UK, while the number of complaints levied at rivals rose sharply over the past year, according to Ofcom. | | |  | | | | | Plusnet, the BT-owned telecoms provider, has signed a six-figure deal to sponsor next year's 'Celebrity Big Brother' on Channel 5. | | |  | | | | | Thorntons, the troubled chocolate maker, has today ( 21 December) issued a fresh profit warning, citing poor customer confidence and rivals' promotions as hitting its performance. | | |  | | | | | Car and bicycle specialist Halfords is ditching its secret shoppers' initiative in favour of a customer feedback scheme. | | |  | | | | | Euro RSCG London has appointed Michael Olaye, formerly director of The Creative Partnership, as technical director. | | |  | | | | | Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark. | | | | | Opinion | |  | | | | | While trends are everywhere at this time of year, what we really need is a new action standard for insight, writes Richard Huntington, director of strategy, Saatchi & Saatchi. | | |  | | | | | I absolutely love Christmas advertising. It helps to get me in the festive mood. But I'm finding a lot of this year's offerings disappointing, misguided and worst of all - lazy. So what's been the issue this year? | | |  | | | | | Luxury brands using social media have to walk the tightrope between accessibility and exclusivity, writes Jane Simmonds, managing partner of Conran Design Group. | | | | | Intelligence | |  | | | | | The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind. | | |  | | | | | Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown. | | |  | | | | | Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | Product Manager | | Recruiter Adam Recruitment | | Salary £25000 - £35000 per annum | | Location Warrington | | | | |  | | |
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