Friday 16 December 2011

Marketing Daily - Sainsbury's readies Jamie Oliver montage campaign; plus the return of Kwik Save, Nationwide, Sports Direct, and Virgin Media

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Breaking news from Marketing
 
Breaking news from Marketing December 2011
 
Latest News
 
Sainsbury's readies Jamie Oliver montage campaign
Matthew Chapman,
16 December 2011
 

Sainsbury's is launching a TV advert that features a montage of its...
Sainsbury's: Christmas 2011 campaign
 
 
Costcutter gears up for Kwik Save rebrand
Matthew Chapman,
16 December 2011
 

Costcutter is to support the revival of the Kwik Save brand onto...
Ian Bishop: Costcutter's marketing director
 
 
Retailers turn to discount ads to lure shoppers
John Reynolds,
16 December 2011
 

Retailers have embarked on a major press push today as they look...
Oxford Street: John Lewis tempts shoppers with price match promise
 
 
Nationwide shifts to product focus with new campaign
Alex Brownsell,
16 December 2011
 

Nationwide Building Society has launched its first campaign promoting current accounts in...
Nationwide: first ads for current accounts in three years
 
 
Sports Direct withdraws offer for Blacks Leisure
John Reynolds,
16 December 2011
 

Sports Direct, the sports retailer, has today (16 December) withdrawn its offer...
Blacks: Sports Direct withdraws offer
 
 
Virgin Media to sponsor 'Britain's Got Talent'
Maisie McCabe,
16 December 2011
 

Virgin Media has signed a multimillion pound deal to be the headline...
Britain's Got Talent's Ant and Dec
 
 
 
Also in the News
 
Appointment to View: Behind the scenes of the Jack Daniel's ad
Georgina Brazier,
16 December 2011
 
Zynga IPO values company at $7bn
Sarah Shearman,
16 December 2011
 
 
 
Blogs
 
 
Was Iggy Pop a passenger?
CHRIS BARRACLOUGH
 

Iggy Pop is being dropped from the Swiftcover TV ads. Why’s that then? Is it a classic case of the...
 
 
‘Tis the season to be jolly well stressed out of one’s Christmas tree… isn’t it?
Mark Tomkins, TDA
 

You know that buying gifts for your wife's aunt's brother-in-law is stressful. It can be...
 
 
The whole is greater than the sum of its parts
Darren James, TDA
 

How can we start thinking about online activity as a single entity - an ecosystem...
 
 
Changing behaviour or challenging behaviour?
Neil Fox, TDA
 

Most marketers measure success in terms of how effectively they change people's behaviour. Usually this...
 
 
Airbrushing the truth about advertising
Nicola Clark
 

News that the government is to tackle the issue of 'body confidence' through the creation...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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