Thursday 1 December 2011

Marketing Daily - Meet the marketer charged with steering Ford into a new age; plus Starbucks, Levi Roots, Tesco, and Spotify

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Breaking news from Marketing
 
Breaking news from Marketing December 2011
 
Latest News
 
Meet the marketer charged with steering Ford into a new age
Alex Brownsell,
01 December 2011
 

Anthony Ireson, marketing director at Ford of Britain, brings a breadth of...

Anthony Ireson, marketing director at Ford of Britain
 
 
Starbucks to open 200 drive-thru stores
Matthew Chapman,
01 December 2011
 

Starbucks will open 200 drive-thru outlets in the UK over the next...

Starbucks:unveils plans for 200 more drive-thru outlets in the UK
 
 
Brand Health Check: Levi Roots
Rachel Barnes,
01 December 2011
 

Will the revelation that the founder's sauce-origin story was fictional hit sales?

Brand Health Check: Levi Roots
 
 
Tesco to bundle physical and digital film formats
Matthew Chapman,
01 December 2011
 

Tesco Clubcard customers who buy a film on DVD or Blu-ray will...

Harry Potter: the final installment will launch the Tesco and Blinkbox service
 
 
Spies launch code-breaking recruitment challenge
Loulla-Mae Eleftheriou-Smith,
01 December 2011
 

The Government Communications Headquarters, (GCHQ), part of the UK's national intelligence machinery,...

Cyber challenge: GCHQ launches online campaign to recruit code breakers
 
 
Game retailer in consolidated pre-Christmas push
Loulla-Mae Eleftheriou-Smith,
01 December 2011
 

Game Group, which owns the Game and gamestation store chains, has launched...

Game Group: separate ad campaigns for Game and gamestation brands
 
 
Food Advertising Unit to study effect of ads on children
John Reynolds,
01 December 2011
 

The Advertising Association (AA) is understood to be preparing a research project...

Responsibility Deal: government wants brands to behave more responsibly (Pic: Kuttig - People / Alamy)
 
 
 
Also in the News
 
Spotify launches app platform with Guardian, Rolling Stone and others
Sarah Shearman,
30 November 2011
 
Longchamp promotes latest collection with online drama
Loulla-Mae Eleftheriou-Smith,
30 November 2011
 
 
 
Blogs
 
 
Are UK marketers facing a talent exodus?
Nicola Clark
 

Marketers of Britain, will the last person to leave please turn the lights off. According...

 
 
The new data landscape
Alan Mitchell
 

You can't go long in marketing nowadays without someone pointing out the critical importance of data. There's an awful...

 
 
Is brand marketing damaging our society?
Pete Davis
 

Since the UK riots over the summer, brand marketing has found itself increasingly thrust under...

 
 
How Littlewoods Stole Christmas.
Nicola Clark
 

Slightly dramatic I know. But if you have read Charlie Brooker who says the store:...

 
 
Why Benetton is more in touch than John Lewis
CHRIS BARRACLOUGH
 

The lovingly crafted John Lewis Christmas ad could have been made at any point in the last 20 years. In...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Manager, Badenoch & Clark £45000 - £50000 per annum, City of London

Digital Marketing Manager, Michael Page Marketing £38000 to £41000 per annum, West London

Senior Marketing Communications Executive, Fabric TBC, Dubai

Category Trade Marketing Manager, Jarlett de Grouchy £45000 - £50000 per annum + Car allowance + Bonus, London

Marketing Manager, Online and Mail Order, People Tree £28,000+ depending on experience, London E1

Shopper Marketing Planner | London | Up to £40K, Dynamic New Alliances Up to £40K, Greater London

Print Designer, Blue Skies Marketing Recruitment £22000 to £25000 per annum, Warwickshire

Account Manager, Michael Page Marketing £26000 to £32000 per annum, Chester

Digital Marketing Manager, Michael Page Marketing £38000 to £41000 per annum, West London

Senior PR Account Manager, Michael Page Marketing £25000 to £45000 per annum, Cambridge

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