Friday 2 December 2011

Digital AM - Groupon, NRS, Air New Zealand, Boots, viral chart, second-screening, social commerce

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Latest news
Groupon to be investigated by OFT over trading practices
Groupon to be investigated by OFT over trading practices
by Sarah Shearman
02 December 2011, 11:33AM
The Office of Fair Trading (OFT) is to investigate Groupon over complaints it has received about the daily deals service's trading practices.
NRS to launch combined print and online readership figures
NRS to launch combined print and online readership figures
by Daniel Farey-Jones
02 December 2011, 12:01AM
The NRS will publish its first estimates for the combined offline and online readership of newspaper and magazine brands in spring 2012.
Air New Zealand challenges public to solve mascot murder
Air New Zealand challenges public to solve mascot murder
by Loulla-Mae Eleftheriou-Smith
02 December 2011, 09:45AM
Air New Zealand has released an online Cluedo competition challenging people to solve the murder of its puppet mascot Rico.
Boots eyes up BR app chart
Boots eyes up BR app chart
by Daniel Farey-Jones
02 December 2011, 11:37AM
Boots Opticians' eye check app is a new entry to the BR app chart this week, while the ITV Player app has climbed to second place, behind long-term leader Facebook Messenger.
Campaign Viral Chart: Same-sex marriage ad is most shared
Campaign Viral Chart: Same-sex marriage ad is most shared
by Ben Hall
02 December 2011, 08:00AM
An ad in support of same-sex marriages in Australia, which has been shared a total 863,491 times in the past seven days, tops this week's chart.
Getting to grips with the second screen
Getting to grips with the second screen
by Nicola Clark
02 December 2011, 09:00AM
The television's role at the heart of the living room has been under threat for some time, so broadcasters and brands must embrace the concept of the second screen, writes Nicola Clark.
Is social commerce gaining traction?
Is social commerce gaining traction?
by Adam Woods
02 December 2011, 12:00AM
As shopping in a social context takes off, brands are starting to experiment, writes Adam Woods.
Also in the news
Addressable TV ads don't interest big brands, claims BBH's Kershaw
by Maisie McCabe, 01 December 2011, 03:08PM
Digitas chief Lang takes top role at Time Inc
by Sarah Shearman, 01 December 2011, 11:48AM
Tesco to bundle physical and digital film formats
by Matthew Chapman, 01 December 2011, 11:40AM
Reckitt Benckiser reviews global digital CRM
by Sara Kimberley, 01 December 2011, 11:10AM
Maxus picks up online media account for Bench clothing
by Mark Banham, 01 December 2011, 10:30AM
From the blogs
What happens to your Facebook profile when you die? [infographic]
Dan Leahul
02 December 2011, 11:49AM
The X Factor: Social media points to a Little Mix victory - Week 8 [infographic]
Rachel Hawkes
02 December 2011, 11:21AM
Jeremy Clarkson who? Will you (all) please be quiet, please
@gordonmacmillan
02 December 2011, 10:39AM
The week in search - this is my truth tell me yours
Stefan Hull
02 December 2011, 10:08AM
Twitter the #YearInReview: A year in stories
@gordonmacmillan
02 December 2011, 9:33AM
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