Wednesday, 7 December 2011

Marketing Daily - Government reveals £50m cut to health adspend; plus Xbox, L'Oreal, Wonderbra and Cheryl Cole

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Breaking news from Marketing
 
Breaking news from Marketing December 2011
 
Latest News
 
Government reveals £50m cut to health campaigns adspend
Gemma Charles,
07 December 2011
 

Spending on public health advertising has been slashed by £56m since the...

Smokefree campaign: adspend slashed
 
 
Xbox Kinect joins Sky in placement-deal first
Sarah Shearman,
07 December 2011
 

Xbox is investing in a product placement that involves its voice and...

A League of Their Own: Xbox Kinect joins Sky in product-placement deal
 
 
England's second-fastest sprinter puts himself on eBay
Loulla-Mae Eleftheriou-Smith,
07 December 2011
 

James Ellington, currently the second-fastest sprinter in England and an Olympic hopeful,...

James Ellington: sprinter has put himself on eBay to seek Olympics sponsorship
 
 
Cheryl Cole launches debut shoe collection
Nicola Clark,
07 December 2011
 

Cheryl Cole has unveiled her first foray into fashion designing with the...

Cheryl Cole: launches her debut shoe collection on Stylistpick.com
 
 
Wonderbra takes the plunge with bungee jump stunt
Loulla-Mae Eleftheriou-Smith,
07 December 2011
 

Wonderbra is supporting the launch of its Ultimate Plunge Bra with a...

Wonderbra: preparing for the bungee jump to promote the Ultimate Plunge Bra
 
 
L'Oreal unveils £20m online CRM campaign
Sarah Shearman,
07 December 2011
 

L'Oreal has launched its first CRM programme, as it looks to forge...

L'Oreal Insider: new scheme marks cosmetics brand's first CRM programme
 
 
Supermarket price war fails to bolster food sector
Matthew Chapman,
07 December 2011
 

The battle for a bigger slice of the nation's food budgets between...

Tesco price blitz having a muted effect
 
 
Microsoft attempts to woo app developers with new Windows Store
Sarah Shearman,
07 December 2011
 

Microsoft is looking to attract developers to build apps for its forthcoming...

Microsoft: trying to catch up in app market
 
 
Kraft to axe 200 Cadbury jobs
John Reynolds,
07 December 2011
 

Kraft Foods s to axe around 200 jobs at Cadbury, just days...

Cadbury: parent company Kraft to cut around 200 jobs at the chocolate maker
 
 
 
Also in the News
 
Stelios poised to launch low-cost African airline
Loulla-Mae Eleftheriou-Smith,
06 December 2011
 
 
 
Blogs
 
 
Changing behaviour or challenging behaviour?
Neil Fox, TDA
 

Most marketers measure success in terms of how effectively they change people's behaviour. Usually this...

 
 
Airbrushing the truth about advertising
Nicola Clark
 

News that the government is to tackle the issue of 'body confidence' through the creation...

 
 
What HSBC’s record fine teaches marketers like you
CHRIS BARRACLOUGH
 

This is a huge marketing story that hit the front pages. Yet it barely warranted a mention in the marketing...

 
 
Nudge theory or fudge theory?
Nicola Clark
 

Richard Thaler, co-author of consumer behaviour bible Nudge has urged David Cameron to send the...

 
 
Are UK marketers facing a talent exodus?
Nicola Clark
 

Marketers of Britain, will the last person to leave please turn the lights off. According...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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