Tuesday, 6 December 2011

Marketing Daily - Government targets beauty brands with body-confidence pledge; plus Everything Everywhere, Andrex, easyJet and TalkTalk

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Breaking news from Marketing
 
Breaking news from Marketing December 2011
 
Latest News
 
Government targets beauty brands with body-confidence pledge
Gemma Charles,
06 December 2011
 

The government is drawing up a voluntary pledge in partnership with fashion,...

Boots: uses 'natural' images in its ads
 
 
Everything Everywhere plots branded ecommerce store
Sarah Shearman,
06 December 2011
 

Everything Everywhere is to bolster its presence as a consumer-facing brand with...

Everything Everywhere: plans for an ecommerce site
 
 
Andrex poised for £3m relaunch of moist wipes brand
Loulla-Mae Eleftheriou-Smith,
06 December 2011
 

Kimberly-Clark has signed an exclusive advertising deal with Channel 4 for a...

Andrex: £3m relaunch of moist wipes range Washlets
 
 
EasyJet enters mobile arena with 'Speedy Booking' app
Loulla-Mae Eleftheriou-Smith,
06 December 2011
 

Low-cost airline easyJet is launching its first mobile app, which enables consumers...

easyJet: launching mobile app
 
 
UKTV hires ex-PepsiCo marketer Michaelides
Maisie McCabe,
06 December 2011
 

UKTV, which owns the Dave and Watch TV channels, has appointed former...

Simon Michaelides: joining UKTV as lead marketer
 
 
TalkTalk prepares mobile handset offering
Matthew Chapman,
06 December 2011
 

Telecoms brand TalkTalk is to offer customers mobile handsets and contracts in...

Talk Talk: set to offer mobile handsets and contracts
 
 
 
Also in the News
 
Is there a silver lining for brands in the fallout from the euro crisis?
Noelle McElhatton,
06 December 2011
 
Gü invests £1.2m in Christmas ad campaign
Sara Kimberley,
06 December 2011
 
Harvey Nichols offers antidote to the 'walk of shame'
Matthew Chapman,
06 December 2011
 
 
 
Blogs
 
 
Airbrushing the truth about advertising
Nicola Clark
 

News that the government is to tackle the issue of 'body confidence' through the creation...

 
 
What HSBC’s record fine teaches marketers like you
CHRIS BARRACLOUGH
 

This is a huge marketing story that hit the front pages. Yet it barely warranted a mention in the marketing...

 
 
Nudge theory or fudge theory?
Nicola Clark
 

Richard Thaler, co-author of consumer behaviour bible Nudge has urged David Cameron to send the...

 
 
Are UK marketers facing a talent exodus?
Nicola Clark
 

Marketers of Britain, will the last person to leave please turn the lights off. According...

 
 
The new data landscape
Alan Mitchell
 

You can't go long in marketing nowadays without someone pointing out the critical importance of data. There's an awful...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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