| Social Media and Luxury: The Perfect Bedfellows | | Lloyd Salmons | | 09 December 2011, 12:25PM |  Alex Bowen, CEO of Oscar De la Renta, once said: "We could not have been more wrong in our expectation of the internet." This was his jaw-dropped response to selling an $80,000 dress online.
| | | | The X Factor: Social media is bang on the money, Week 9 [infographic] | | Rachel Hawkes | | 09 December 2011, 12:07PM |  · Little Mix still set to win (according to social media)
· Most popular during Saturday¹s show was Amelia Lily · Average growth of fans during Week 9 performances 16,330 The semi-final of The X Factor went exactly as social media indicated it would; Misha B leaving the show and Marcus, Amelia Lily and girl band Little Mix forging ahead to Wembley this coming weekend. | | | | How does Twitter drive the mainstream news agenda? | | Jennifer Whitehead | | 09 December 2011, 10:40AM | 
There've been several round-ups of the year in Twitter, but here's another piece of research looking at how much Twitter drove the mainstream news agenda in 2011. We're familiar now with the habit of mainstream news reporting on 'Twitter storms' - either a story making the news because a lot of people are tweeting about it, or sometimes even making the fact that people are tweeting about it the story itself. Now the concept of the 'Twitter storm' has been taken to its logical conclusion by being given its own Beaufort scale. Sort of. | | | | Is online reputation management really a 'Dark Art'? | | Nigel Muir | | 09 December 2011, 10:25AM |  It's ironic that Bell Pottinger - the guardian of many reputations - is currently dealing with its own reputation issue.
Reports suggesting Bell Pottinger could manipulate Google results to drown out negative coverage of Uzbek human rights violations and child labour have damaged the reputation of reputation management. Although the PR industry has a power to influence, this influence is limited. If the truth is dark and nasty, the truth will out eventually. | | | | People don't want to interact with brands, but with people | | Fredrik Sarnblad | | 09 December 2011, 9:53AM |  In the Digital Life survey from TNS released recently, we learn that almost two thirds of Britons don't want to interact with brands on social networks. The survey states that mountains of digital waste, from friendless Facebook accounts to microsites that no one visits are polluting the digital space. No surprises there. | | | | New Twitter arrives as brands get enhanced pages | | @gordonmacmillan | | 09 December 2011, 9:30AM |  Twitter last night took the wraps off a new version of Twitter with a simplified design to make it easier to follow, connect with others, and discover something new.
It is a completely different look after five years of very little movement on Twitter.com. The changes take Twitter closer to Facebook and Google+. | | | | Twitter tells advertisers followers are worth $2.50 | | @gordonmacmillan | | 08 December 2011, 12:59PM |  ClickZ has bagged a copy of an email from the Twitter sales team to prospective advertisers, which sheds light on how much the social network is pricing followers at.
The memo says cost-per-follower (CPF) rates for Promoted Accounts run at between $2.50 and $4 while cost-per-engagement (CPE) for Promoted Tweets rates are priced at from $0.75 to $2.50 (“engagement” refers to clicks, favourites, retweets and replies). | | | | | | | Blaming social media only points the finger at your customers | | Dean Browell | | 08 December 2011, 11:09AM |  Often the reaction to social media is one of immediate defensiveness as it no doubt threatens “traditional” media with its trackability and threatens the ever-elusive “brand health” with its loud, wild, open environments of communities you didn’t create.
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