Thursday 8 December 2011

Digital AM - Heineken, Jack Daniel's, Hotel Chocolat, Whitbread, Trinity, Elastoplast, PepsiCo, online movie services

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Heineken apes Diageo and signs major global Facebook ad partnership
Heineken apes Diageo and signs major global Facebook ad partnership
by Gemma Charles
08 December 2011, 11:40AM
Heineken has signed a global ad partnership with Facebook that will see the two companies collaborate on digital campaigns for Heineken brands around the world.
Jack Daniel's hands digital account to Agency Republic
Jack Daniel's hands digital account to Agency Republic
by Sara Kimberley
08 December 2011, 11:05AM
Jack Daniel's is looking to promote its association with music, following the appointment of Agency Republic to handle its UK digital account.
Digital shops eye Hotel Chocolat job
Digital shops eye Hotel Chocolat job
by Matt Williams
08 December 2011, 10:40AM
The British chocolatier Hotel Chocolat is looking for an agency to help develop its digital marketing activity.
Whitbread appoints EHS 4D for CRM activity
Whitbread appoints EHS 4D for CRM activity
by Sara Kimberley
08 December 2011, 10:45AM
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands.
Trinity seeks shop for website launch
Trinity seeks shop for website launch
by Sara Kimberley
08 December 2011, 10:20AM
Trinity Mirror is looking for an agency to handle an advertising campaign for a new deals website that it plans to launch next year.
CMW lands digital task for Elastoplast
CMW lands digital task for Elastoplast
by Matt Williams
08 December 2011, 10:45AM
Beiersdorf has appointed CMW to handle digital and social media activity for its Elastoplast brand.
Marketing video report: Patrick Kalotis on how social media is transforming PepsiCo's relationship with consumers
Marketing video report: Patrick Kalotis on how social media is transforming PepsiCo's relationship with consumers
by
08 December 2011, 09:00AM
Patrick Kalotis, group marketing director, PepsiCo UK talks about how new technologies have changed the face of marketing and how he came to be called Mr Breakfast.
All About ... Online movie services
All About ... Online movie services
by Alasdair Reid
08 December 2011, 08:00AM
We've come a long way since the video rental days. Alasdair Reid reports.
Also in the news
Buddy Media forms analytics partnership with comScore
by Daniel Farey-Jones, 07 December 2011, 02:00PM
One in six accessing internet via TV, research claims
by Daniel Farey-Jones, 07 December 2011, 04:30PM
Microsoft attempts to woo app developers with new Windows Store
by Sarah Shearman, 07 December 2011, 01:10PM
Brand Advocate wins Hendrick's Gin global digital and CRM account
by Sarah Shearman, 07 December 2011, 12:43PM
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