| Latest news | |  | | | | | Footfall on the high street is struggling to get into high gear despite heavy pre-Christmas discounting that is also coming under fire from analysts for devaluing brand equity and damaging traditional January sales. | | |  | | | | | Twitter has unveiled a major redesign and has added brand profile pages - initially from a select group of 21 brands including Coca-Cola, Bing, Heineken and Dell - that will roll out to consumers over the next few months. | | |  | | | | | Gatorade, the sports drink brand, is repositioning in the UK as a sports nutrition product for athletes as it launches a new "G Series Pro" range and a supporting marketing campaign. | | |  | | | | | Volkswagen, T-Mobile, Pepsi and Westfield Stratford City are among the 20 brands whose content was the most shared across the internet this year. | | |  | | | | | Media Square, the AIM-listed owner of integrated agency CST The Gate and direct agency CMW, has been bought by employees for approximately £11 million after its bank, Lloyds, refused to provide additional short-term funding requirements. | | |  | | | | | MediaCom promotes Claudine Collins to managing director, while UKTV appoints former PepsiCo marketer Simon Michaelides as head of marketing, all in BR's round-up of this week's people moves in advertising, marketing and media. | | | | | Intelligence | |  | | | | | New technology is offering an array of opportunities for marketing at sports events. | | |  | | | | | Patrick Kalotis, group marketing director, PepsiCo, is serious about his healthy brands portfolio. | | |  | | | | | Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing. | | | | | Opinion | |  | | | | | There is a lot the advertising industry can learn from the innovative companies in Sillicon Valley. Maybe it's time we took on some of their practices, writes Becca Saraga, global business development director & partner, Addiction Worldwide. | | |  | | | | | At its annual awards, Bafta always flashes up a roll-call of actors who have passed that year, accompanied by a maudlin soundtrack. It sets a momentarily depressing mood for an otherwise fun evening of back-slapping and self-congratulation. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | Digital Producer | | Recruiter Public Creative Ltd | | Salary £25,000-£30,000 per annum depending on experience | | Location Shoreditch, London | | | | |  | | |
No comments:
Post a Comment